Polishing Your Public Persona

© 2007, Artist Career Training

You can now listen to the Tip-of- the-Week!





All fine artists perform for the public when it comes to marketing.
And that goes double for all of you performance artists.

Everything you do to market your art is the performance.

You do not need a personality transplant as soon as you leave your studio.

You do need to draw on different parts of your personality to get the word out.

People buy art from people they like and trust.

Being your "best self" is the way to build trust in relationships. Trying to
be someone other than yourself is the last thing that you want to do.
(Although if you have any really annoying habits, you might want to
keep them in check when you are out.)

Start by thinking about the audience (the person or people you are talking to). You want to
find ways to connect with them.  Once you make a connection, you can
think about your art or what you have to say.   

Think about what you know and appreciate about your audience.  Where do they work?
What are their dreams? Do they have families? You get the idea. The
goal is to connect you, the artist, with their image of you so that you
become "their artist."  The more you know about them, and the better
your connection, the more successful your marketing performance will be.

You are your own best selling tool. You are the authority on your work. And
if you do not speak directly with people, then you need to make sure
that whoever is speaking for you (a gallery, a representative) will
spend the time and effort to make that connection.

Remember "Exposure = Success"

---

With the knowledge and support you get from Artist Career Training
you'll save time, effort and money.  We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.

Comments

[Mary Nelson]

If you are an artist that also works with non-profit oganizations how do you generate interest when the members need to find their enthusiasm? This is a mental health consumer run art program with many challenges. 

[Aletta de Wal]

Mary:

With more information, I can give you a specific answer. I worked as staff in a couple of not-for-profit organizations, as well as a volunteer.

I agree that the challenges are many when you work with non-for-profit organizations, and yours can be especially complex.

I also believe that the challenges themselves hold the seeds of the opportunities for you to "generate interest".

Find the tiniest spark of light in people's faces when you ask them what they would like to create.
Then fuel that spark with questions and actions that keep their faces lit up.

Thanks for sharing the art!
Aletta de Wal


Aletta@ArtistCareer Training.com


650-917-1225 Pacific