Focus Your Attention before Taking Action

© 2007, Artist Career Training

You can now listen to the Tip-of- the-Week!


There is tremendous power in the quality of focus.

Don't mistake focus for mind-numbing single-mindedness!
When featured artist Lee McVey warned you to "Be persistent but not insistent," she was right to do so. Stubborn persistence takes a lot of energy to maintain in the absence of any other reason than because you said so. Locking yourself up in the shackles of discipline will not help. Tenacity that is not tempered becomes brittle. Eventually you stop working or drop your standards.

Focus does not kill creativity. In fact, it does the opposite.
Focus operates like a kaleidoscope that rearranges the same fragments to create many different images. All artists have the same opportunities to make and market their work. Artists who know how to manage their kaleidoscopic attention before they take action have a distinct advantage. Artists who apply focus waste less time, energy and money.

Focus is a great antidote to having "eyes bigger than your stomach." Properly used, focus is not restrictive but selective. You use your well-developed artist's powers of "seeing" to look at the buffet of choices surrounding you. You take inventory of what is available; then you compare it to your desire. You make selections and find the resources to take action. Artists who know where and when to direct their attention make better art and establish resilient reputations.

Pay close attention to each aspect of making and marketing your art. Your investments of time, money and energy repay you with higher returns in art and audience. You will turn an expensive creative pastime into a profitable art business with a future. 


Remember "Exposure = Success"!
So focus for a better, brighter art career.

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With the knowledge and support you get from Artist Career Training
you'll save time, effort and money.  We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.