Tools to Help Artists Make More Money: The Learning & Product Expo: Art!

One of the highlights of every year is The Learning & Product Expo: Art! where I get to greet old friends and meet artists who are serious about making a living making art, and who still want to have a life. This annual event is one of the best places for hands-on help on all things related to creating art. It's also a great place to expand your community of artist friends and mentors.

Please join me for eleven interactive, practical seminars on the art of business and art marketing. You will leave with proven tools that you can use right away:

Road Trip!

The Learning & Product Expo: ART! in Pasadena, California

Who Are You And What Is Your Art All About? Your Artist Statement, Artist Bio, Artist Show Statement, Artist Introduction and Audio-Logo  

Thursday, October 27th, 2011 9:00 AM - 12:00 PM  Th122    3 hrs

You only have one chance to create a great first impression. If you blow that chance, there are hundreds of other artists just waiting to step up and take your place at the front of the line. You need to pique interest right away and stimulate curiosity. Read more.  

The Artist Who Tells The Best Story Wins: The Art of Conversation About Your Art

Thursday, October 27th, 2011 1:00 PM - 4:00 PM  Th260   3 hrs

Your art doesn't speak for itself - you do. At the heart of your marketing is a series of conversations designed to build a bridge between you, your art and your audience of art lovers and art professionals. The purpose of a persuasive presentation or conversation is to provide the audience with good reasons to look closely at your work, tells others about it and buy it. Read more.  

Create A Great Marketing Packet, Not Just A Good One! How to Make Your Professional Portfolio Work for You and Your Web Site

Friday, October 28th, 2011 9:00 AM - 12:00 PM  Fri128    3 hrs

Do you have powerful images of your body of work? Do you write enticing descriptions of your life as an artist? Do you showcase your art career accomplishments? Create a memorable professional marketing portfolio to stand out in a crowded art world. Read more.  

My Real Job is Being an Artist: What You Should Know Before You Quit Your Day Job (Or Get One): Foundations of Art Making & Business 

Friday, October 28th, 2011 1:00 PM - 3:00 PM  Fri273    2 hrs

As long as there have been artists, there's been "mystery and innuendo" about the business of art-how an artist can actually make a living making art. It's really no more mysterious than becoming a butcher, a baker or a candle stick maker. But like any profession, you have to be ready and you have to do the work. Read more.  

Exposure = Success. How To Build A Healthy Art Business That Leads To Sales: Nine Marketing Strategies To Get More Exposure For Your Art

Friday, October 28th, 2011 4:00 PM - 5:30 PM  Fri276    1 1/2 hrs

You don't get a fit body by going to the gym once in a while. You need willpower, an exercise program, many repetitions and the occasional tip from a qualified trainer. The same goes for keeping your art business in shape. Simplify the job of building your art business with nine marketing actions. Read more.  

Art Marketing 101: The 7 P's Of Marketing Your Art

Saturday, October 29th, 2011 9:00 AM - 12:00 PM  Sa127    3 hrs

If you want to attract more collectors, gallery dealers and museum curators, you must know how to market your art. It doesn't have to be hard, boring or expensive. You just need a system and you have to use it consistently. Imagine having a reliable vehicle for marketing your art, with high beams to focus on the best way to save you time, money and energy. Read more.  

The Goldilocks Pricing Method: How to Price Your Work to Sell and Create A Pricing Policy for Your Web Site

Saturday, October 29th, 2011 1:00 PM - 4:00 PM  Sa271  3 hrs

Are you worried that your prices are "too high" or "too low?" Get your prices "just right" or you will be marketing like a character in a fairy tale. "Guessing," "Rules of Thumb" and "By-the-Inch" pricing can get you in trouble. Good pricing of your art is simply good business. Pricing is a more than numbers - it is a marketing strategy. Read more.  

Multiple Sources of Art Income: How to Decide About Alternative Spaces, Galleries And Licensing

Sunday, October 30th, 2011 9:00 AM - 12:00 PM  Su122   3 hrs

It's better to have your eggs in more than one basket if you want to make a good living as an artist. In this class you will learn which venues are best suited to your art, your audience and your art marketing skills. Read more.  

Bust That Starving Artist Myth (And 11 Others)

Sunday, October 30th, 2011 1:00 PM - 2:30 PM  Su258    1.5 hrs

You don't have to suffer to be a true artist. Even the archetypal starving artist Vincent van Gogh wasn't doing so badly. He came from a wealthy family of gallery dealers and worked in an important gallery for six years. The "starving artist" myth is just one of many false beliefs about how artists live and work. Read more.  

 

P.S. Please link to this article in your Blog and post on social media sites for artists. We appreciate it when you tell your friends about Artist Career Training.  We encourage forwarding this publication in whole.  Copying without acknowledgement of the publisher is against the law (and highly unprofessional!)

P.P.S. If you need an accountability partner for your art business or someone to roll up sleeves to produce art marketing materials or work on your web site, just let us know. We have a whole team to help you. Start with a complimentary 15-minute consultation. Sign up here.