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Aletta de Wal
Artist Advisor & Art Marketing Strategist

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Fabienne Bismuth
3-D Artist

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Huguette May
2-D Artist

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Read Their Stories:


Aletta de Wal
Fabienne Bismuth
Huguette May

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Art Marketing Blog:

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Friday
Jul272007

Art Business: Photograph & Document All of Your Work

Strong images of your work are one of your most important marketing tools.Consider the fact that 90% of your viewers may never see your art in person. Photographs of your art must be strong enough to accurately and beautifully represent you and your work.

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Friday
Jul272007

Art Business: Manage a Qualified Mailing List

Your art making materials, methods and skills are your basic "tools of the trade." This makes them useful as business assets (not to mention deductible)!Another very important business asset is your mailing list. (So far it's not deductible. . .)

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Wednesday
Jul182007

Art Business: Create a Solid Body of Signature Work

Do you have a memorable style to your work? In other words, do you have a signature style?Can viewers distinguish your work from any other artist? If they can, there is a better chance they will not confuse your work with other artists, and will remember you.

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Monday
Jul162007

Art Business: How to Put Your Best Foot Forward and Not Trip Yourself

© 2007, Artist Career Training

You wouldn't think of walking into a job interview improperly dressed and unprepared, would you? No, I didn't think so.

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