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Aletta de Wal
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Aletta de Wal
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Art Business: Create a Solid Body of Signature Work


Do you have a memorable style to your work? In other words, do you have a signature style? Can viewers distinguish your work from any other artist?   If they can, there is a better chance they will not confuse your work with other artists, and will remember you.

Try this simple test.
Display 10 pieces of your work amongst 10 pieces of several other artists' work of the same medium, size and subject matter. If someone unfamiliar with your work can pick out at least 8 of the 10 pieces, you have a strong signature.

Your signature style is the particular approach you take to making your art. You may, for example, emphasize symbolic language, color, technique, or theme.  Your job is to combine the elements that you favor in ways that are only connected with your work.

Some of you may not yet be sure what media you prefer, let alone the particulars that will make your work unique and easily identifiable. You might be in the process of refining your style or even looking for a new art form to practice. That's all okay. You can still make a living without a strong signature, but you will have to work harder to market your work.  
To create a coherent body of work you need to master your medium and explore your own personal language.  This takes research, as well as making lots of good and bad work. You also need to know the difference between work made for personal pleasure, and when a work-in-progress is a memorable piece worth
exhibiting.  It takes time, but keep at it. What emerges is your own unique signature style, what emerges is the essence of YOU!

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Reader Comments (4)

Congratulations on the new blog, Aletta. I'm looking forward to a future of learning and sharing ideas.

When it comes to having a signature body of work, it's also important to work hard on having it exhibited any and everywhere you can.

Just this past week, two of my retail outlets told of art lovers coming into their galleries and looking at my work and watching them smile say...."...ah yes, that's Bruce Haley's work..." Quite honestly I think it's just as much a thrill for them that they recognize an artist's work as it is for me having my work recognized. It makes you think you must be doing something right.

Keep up the great work!
"I create emotions, feelings and memories through fine art photography"
July 18, 2007 | Unregistered CommenterBruce K. Haley, Jr.
Hello Bruce:
Reading your blog reminds me of similar experiences. It is gratifying hen people remember my work. It is varification that my work continues to remain in the memories of viewers. A recognition of my style and a connection between my art-message and the viewer. Expressing this in words is more difficult than painting!
August 14, 2007 | Unregistered CommenterPatricia Barnett

Thanks for the acknowledgments.
You have worked hard to get your work out there, and now you are beginning to reap the rewards - first feedback, then "greenback" as Robert Genn put it earlier this week.
Aletta de Wal

August 24, 2007 | Unregistered CommenterAletta de Wal

Let the viewers help you express the connection.

Listen and note what they say when they are looking at your work.

Better yet, ask them what they like about your art, when they pay you a compliment.

Aletta de Wal

August 24, 2007 | Unregistered CommenterAletta de Wal

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