One of the books I studied in my undergraduate English 20 class was Alvin Toffler's "Future Shock." The ideas in the book aimed to help people deal with change, as if it were something concrete and manageable.
You might as well try to harness the ocean.
When I think of the phrase that struck me the most, I always see the words written as a formula. "The rate of change is accelerating and that acceleration is accelerating."
I'm no mathematician, but I don't see a finite solution to the acceleration of change.
That means there are infinite possibilities.
That's the blessing and the curse of our creative minds.
My first business coach used to laugh when I would blow bubbles of frustration about how much I got done compared to what I had planned. He'd say "Well, when you enjoy yourself in the ocean, you don't come back to the beach and say 'Wow, that was great - but I sure missed a lot of water!' No. You usually talk about the warmth of the water, the feeling of the sand under your feet and the sun on your head."
You might swim to the beach across the way.
Some times you float on your back for a rest.
Other times you come right back to shore with the tide.
You can't control the accelerating changes in the art market anymore than you can grasp a drop of water.
But you can control what you want from your art career and how you go about getting it. And the way you do so can be as unique as your art.
So how do artists navigate the swells, ebbs and flows of the art market?
One wave at a time.
- You aim for the horizon, avoid the rocks and choose your business direction.
- You look for solid footing and build the bones of your art business foundation.
- You move your marketing muscles and create momentum.
Then you ride the waves and adjust to keep your balance.
Keep your vision strong, your relationships fluid and you'll be riding the crests before you know it.
How do you swim in the complexity of today's art market and keep your art business afloat?
P.S. It's up to you how long you hang out there, but it's never the same water. If you want some help strengthening your art business, just let me know. Think of me as a "swimming coach" who can assess what you are already doing, and helps you improve your art marketing to propel you forward.
If you haven't already had one, start with a complimentary 15-minute conversation. Sign up here.