Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

You will need Adobe Reader to view these files. Get it here, it's free.








« Art Marketing: Market Your Art in Person and in All Media | Main | Art Marketing: Generate Publicity for Multiple Events »

Art Business: Leveraging Relationships

© 2007, Artist Career Training

You can now listen to the Tip-of- the-Week!


Do you avoid going to art openings and other social events because you don't know what to say? Are you uncomfortable accepting a compliment about your art? You may not realize it, but you might be losing valuable chances to cultivate new collectors, representation or media exposure. And need I remind you that exposure = success?

Artists who isolate themselves have a harder time making it in the art world. To make a good living making art, all artists need to master the art of relationship building.

Relationships start with making acquaintances in any aspect of your daily life.

Good acquaintances grow into long term relationships this way:

  1. Get to know others as people first, and later as supporters of your work.
  2. Help your audience to get to know you at their own pace and without pressure.
  3. Build trust by doing business honestly, responsively and reliably.
  4. Find out how you can help others reach their goals.
  5. Let others know the future you want to build as an artist.

Every encounter is a possibility for building your reputation as a good person to know and refer. Especially in first meetings, listen twice as much as you talk. Over time, seek connections in your interests and art.

Good art business relationships are simply friendships with art as the focus --- other artists, gallery dealers, museum staff, arts professionals and the media.

Leveraging your relationships this way helps you, and everyone you know, to do more with what you have. So it makes good business sense as well as making business more enjoyable.

Take it from me - an introvert who has developed good social skills. You can learn to meet, greet and communicate and even enjoy it!



With the knowledge and support you get from Artist Career Training
you'll save time, effort and money.  We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>