© 2007, Artist Career Training
You can now listen to the Tip-of- the-Week!
Your art making materials, methods and skills are your basic "tools of the trade." This makes them useful as business assets (not to mention deductible)!
Another very important business asset is your mailing list. (So far it's not deductible. . .)
A mailing list is an inventory of the people you know. If you apply care
and thought to each mailing, the messages you send (emails, postcards,
brochures, letters) will create a further bond or connection between
you and your art audience.
It's important to integrate the use
of mailings into your marketing strategy. Plan ahead, think about what
you want to say, who you want to say it to, and how often. A "hit or
miss" approach will only get you scattered results.
A qualified list becomes an investment in your future income.
To "qualify" the names on your list, you must have records about how
they got there, what their art interests are, purchases, and any other
personal information that will help you build a relationship with that person. So how do you start?
- Get to know the people who come to see your work.
- Make sure to document every contact.
- Send updates to the people on your list about your recent awards or upcoming activities.
- In each mailing, encourage them to take action, like contacting you to see your new work.
what you learn about your audience so that you can communicate with art
lovers instead of just sending mail to names on a list.
A mailing list can be more than just a list.
with the people on your mailing list can connect you with buyers, lead
to exhibition opportunities, and open doors to arts professionals.
A qualified mailing list is worth it's weight in gold.
Remember, "Exposure = Success."
With the knowledge and support you get from Artist Career Training
you'll save time, effort and money. We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.