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« Art Business: Shipping | Main | Art Marketing: Lessons From a Gallery Reception »

Art Business: Simple Things To Make Your Efforts More Effective


I've mentioned it before and will again because it drives me nuts! I go crazy when I see artists doing things (unknowingly) to sabotage their own marketing efforts. So, here are a few things you can do, they don't cost you any more than if you don't do them, but you will get waaayyyy better results if you do:Put Complete Info GraphicPut complete contact info on everything.
I know, I know. "I do," says you. You sure?  You'd be surprised at how many artists don't do this. REALLY.  Go back and look at your marketing stuff. Website, emails, postcards, print ads, business cards. All of it.

Do you give people complete contact info so they can find you easily? Your name (or company name), phone, email, web address and if applicable the address of your business (or the address of the place you want them to go to for whatever it is you're promoting)???

You'd be surprised at how hard artists make it for other people to buy something, get somewhere, or inquire. I get emails and postcards from fine artists inviting me to their show and how it's in such-and-such a city. Great. No state, no address, just the name of the city. You gonna make me go Google it just to see if it's in my area and where the gallery is?  Sheeshh. 

Speak Clearly GraphicStop mumbling!
Like, OMG!!! (oops, the Valley Girl in me came out). Seriously, please stop mumbling! We get tons of phone calls and meet lots of artists in person and I swear we spend half the time trying to figure out what they're saying. It gets frustrating, and you don't want to make it frustrating for people to talk with you about your art. You don't want them to give up and go away. So, please, speak clearly.

Voice mail: slow down and leave contact info. Take a deep breath. People who are in a rush or nervous are almost impossible to understand and they do not present the image of a confident artist and business person. Leave your phone number. Never, ever assume that they have it. Make it as easy as possible for people to communicate with you.

If you're talking to people in person, I know it can get intimidating, especially for us introvert types. But meeting and greeting is part of the job. It's a good idea to practice it ahead of time. I'll tell you a secret: I'm naturally very shy and introverted. It's difficult for me to talk to people in person. So I practice, in the bathroom. Sometimes I come out of the bathroom and my husband says, "Who are you talking to?" (Embarrassing grin.) Try it, it really does help. While you're in there, think up a snappy answer just in case anyone asks you who you were talking to.  ;-D

Be Mindful GraphicBe Mindful of People's Time and Attention Spans
Keep it brief, get to the point, ask clear and precise questions. Time and attention spans are very short these days, you don't want them to tune out on you before you've had a chance to start to form those vital relationships.

Again, practice this. Have a friend ask you questions like, "So what kind of art do you do?" and "Tell me about yourself." Having a clear, concise and interesting answer will go a long way towards helping your marketing efforts. It'll be more fun for you, too.

When leaving a voice mail message, or when emailing someone, be brief and get to the point quickly. Before you call them or hit "send" on that email, gather your thoughts, make sure you are clear about why you're contacting them, and if you're asking a question (or answering one), be specific. We get tons of emails and voice messages and, again, spend waaayyy too much time trying to understand the message or figure out what the person wants.

I promise, if you do these things your other marketing efforts will be waaayyy more effective. Really!

Want more? Here are two resources that can help.
Not free, but lots of great info for a very small investment of ten bucks:

Artists ask and Aletta answers. 60 minutes of great questions and saavy answers that can save you a ton of frustration and open up the tap to get the money flowing. Click here for more info and to order.

"Exposure = Success" An 11-page e-book AND recording gives you a simple path to getting noticed. Click here for more info and to order.



What we do for a living is support YOU in becoming more successful. We're here to help you every step of the way, from strategy and planning to getting it all done, so you can get back to doing what you love and do best. 

I hope this was helpful!  If you're ready to seriously "put the rubber to the road,"  I WANT to hear from you. 15-minute consultations are complimentary. We had lots of responses from the last tip and it's been great getting to know y`all. Truly! To set one up with Aletta (getting clear, strategy, coaching) or me (you know what you want to do, you need help and advice about getting it all done) email me:

As always, all my best to you and yours!


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