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Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





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Aletta de Wal
Fabienne Bismuth
Huguette May

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Art Business: Strategy First, THEN Action

I got a call the other day from an artist who was soooo frustrated. She spent all of 2012 working really hard at building her art business and marketing her beautiful art and got, basically, nowhere.

She told me how she had been active on Facebook, that she updated her website, sent out email newsletters, donated art to fundraisers, applied for a grant, and that she participated in shows and events. In the end, she sold nothing. "What did I do wrong?" she asked.

What was wrong was that all her efforts were based on what she felt like doing at the moment, ideas she read online, and tips from the various art marketing newsletters she subscribes to. She was all over the place.

I told her that when appropriate and done correctly, all the things she was doing could be vital to growing her art business, but because she had no marketing strategies in place to guide her, she was just guessing at what would work for her and she was missing some vital components to successfully market her art. The result? She worked hard but made no progress.  

Sadly, it's what many artists do when trying to market their art.

I don't want you to waste a whole year working your butt off and getting nowhere, so here's the best piece of advice I can give you:

Strategy First, THEN Action

I know it's tempting (and easier) to just try this and that because it works for someone else or because someone said you should do it.

Resist the urge. If you want a better return on all the time, money and energy you invest in your art business, realize that having a guiding strategy will make your efforts much (much) more effective.   

If you do what you've always done, you'll get what you always got - more or less.
Knowing what to stop doing, do differently or start doing takes a little effort but we can help you with that.

The solution:

Join us for this nine week class given by Artist Advisor (and Strategist par excellence) Aletta de Wal. It's called "9 Marketing Strategies to Get Exposure for Your Art."

Just an hour a week by telephone, for nine weeks, and you will learn how to "put the rubber to the road" on your art business.

If you miss a class, no worries, there will be a recording and PDF outline for each class. If you do attend the class, you'll be able to ask personal questions about strategy for your art marketing in the Q&A at the end of each session.

See that drawing above? Those are the nine areas Aletta will cover.

You will learn strategies to:

  1. Create a Solid Body of Signature Work
  2. Polish Your Public Persona
  3. Manage a Qualified Mailing List 
  4. Photograph & Document All of Your Work
  5. Generate Publicity for Multiple Events
  6. Leverage Art Business Relationships  
  7. Market Your Art in Person and in All Media 
  8. Discover Your Audience   
  9. Be S.M.A.R.T.E.R.  About Your Art Business

You probably already know about these marketing strategies, but are you doing them? Really? Do you know what you need to do more of, less of, or differently?

For each of the nine strategies Aletta will give you:

  • The Mindset you need to have about the strategy, so that you can change your thinking to change your behavior and your results.
  • 3 Benefits of adopting the strategy, so that you know the results that the effort of changing your behavior will bring you.
  • 3 common Mistakes to avoid, so that you don't waste time, money or energy on actions that don't work.
  • 5 Actions you can easily take on each strategy to change your results right away.

Don't forget that you'll get a recording and PDF outline after each class. Valuable stuff to have and use all year and beyond.

Register for the 9 Week Series Now for just $225.
Hope that's helpful. Once you have your strategies, I can help you make it all happen. Request a 15-minute conversation (free!) to talk about how I can help you get it all done and still have time to do what you love - create your art!
All my best to you and yours,




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