- Whether you want to sell only your original artwork or you plan to offer prints or license your designs, you'll need great images of your work.
- The images should be very high resolution, including close-up detail shots.
- Most artists should not be photographing their own work. Remember, that image may be the only time a potential buyer sees your work before they buy.
- Get the images made as soon as you complete your artwork. You may not have a chance later if you sell the piece or if it's destroyed, damaged, or lost.
- Never alter the original high-resolution images. Make "knock-offs" (copies).
- Embed copyright info as part of the image.
- Get model releases/permission forms if you use images of people, well-known landmarks, other artwork or anything designed or owned by someone else.
- Keep a backup disk of your images in case your computer crashes. Seriously. I back up all my images (and my computer) to external hard drives (two of them) and rotate them every couple of days into a fireproof safe.
- Keep an inventory of your images. Use a spreadsheet or software designed for that purpose. Include all the information you have about the image that you'll use later (marketing, copyrights, website).
- Never use high resolution images on your website. Reality check: It's really easy to grab images off of websites, even if you have them disabled for copying. Really. Thieves can't do much with a low-resolution image. Besides, high resolution = large image file and that will slow your website down and cause it to load slowly. If you make your low-res images right, they'll still look stellar.
If you are struggling with any of this, running into problems or you've tried it on your own and realize that you need some help, I'm here for you. I work with artists and their images every day, and I specialize in creating low-cost business and marketing solutions for creative people just like you.
For a complimentary 15-minute consultation to ask a question and see how we might be able to work together, click here to fill out an online request form.
All my best to you and yours!
"Robin is an artist with computers and a doll to work with...Even more important than her skill and creativity, she has a knack for intuitive understanding of what we want before we even know it. Hooray for Robin! She is the best."
~ Connie Bransilver, Business Manager, Nicholas Petrucci, Artist, LLC
"Robin's well-honed marketing and computer skills are quite simply the best. The work she did for my website was all-encompassing. She built it from the ground up and then taught me how to keep it updated. Fabulous!"
~Patrice Federspiel artofaloha.com