Last week I coached eight groups of artists over three days. It was a treat (and more nourishing than eating Hallowe'en candy).
We were in Pasadena, California but one artist came all the way from Alaska. These artists could have been getting paint on their clothes. Instead we met in a windowless boardroom. That's dedication!
We were there to talk about making a better living making art. We buried myths. We built pathways to a satisfying art practice. We covered the practicalities of the business side of art. We explored creative art marketing.
We got into the finer points of each topic. But connecting them all were three simple principles:
- Art marketing happens one conversation at a time. At the heart of your marketing is a series of conversations designed to build a bridge between you, your art and your audience. That means you have to be clear on your intentions, your talents and your appeal. It also means you can build your business one step at a time.
- Art marketing conversations lead to relationships. Conversations lead to connections. Connections are the first stage of relationships. Relationships that last take time to develop. Over time you build trust.
- Trust leads to sales opportunities. People buy art from people they like and trust. Gallery dealers represent artists who connect with their viewers and collectors. Artist representatives choose artists they can depend on. Museum curators favor artists whose work draws acclaim and attendance.
- What is the next conversation you need to have to build a bridge between you, your art and your audience?
- Which relationships do you need to begin or nurture to build trust?
- Who trusts you enough to consider exhibiting, representing or buying your art?
What are you waiting for? ACT now!
P.S. A.C.T.'s web wiz Robin Sagara gave a fabulous summary of Affordable Marketing That Really Work For You. If you want a glimpse of her practical wisdom, sign up for her Blog series on this topic. http://www.artistcareertraining.com/act-art-marketing-blog/rss.xml