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« Money: Manage Your Bottom Line | Main | Art Marketing: Come to Your Senses - All of Them »

Art Marketing: Be Creatively Consistent

 You can now listen to the Tip-of-the-Week!

In "One More Story Before I Rest . . . ", Bruce Haley emphasized the importance of consistency.

123Steps.jpgA reader quoted Ralph Waldo Emerson's famous words "A foolish consistency is the hobgoblin of little minds." The New Dictionary of Cultual Literacy says it means that a great person does not have to think consistently from one day to the next.
Do not confuse consistency with conformity!

Most artists do not make art the exact same way over the years. You may change your subject matter, your medium or your signature style as often as your clothes. The expression of your art may change, but you can continue to move your art career forward a step at a time.

For artists, "wise consistency" means being creative every day - in a way that feels most natural to you. This is obvious for making art. It is equally true for art marketing.

How can you be absolutely who you are and still market your art?

Skip this next paragraph if you already know what Emerson said next:

"There will be an agreement in whatever variety of actions, so they be each honest and natural in their hour. For of one will, the actions will be harmonious, however unlike they seem. These varieties are lost sight of at a little distance, at a little height of thought. One tendency unites them all. The voyage of the best ship is a zigzag line of a hundred tacks. See the line from a sufficient distance, and it straightens itself to the average tendency. Your genuine action will explain itself, and will explain your other genuine actions. Your conformity explains nothing."

Member Jackie Butler sent in this story to inspire you:

"I am already working on the art competition for 2009 and will be getting press releases out to magazines by the end of August 2008.   We have 6 You Tube Videos posted this week of a talk given by our curatorial director, Alexander Shundi, ( here in Santa Fe.   The title is 'The Virtue of Consistency' Parts 1 -6.

"We will be conducting a two hour Symposium 'The Discipline of Daily Art Journaling as a Vehicle for Artistic Development' at the office of Creative Santa Fe. ( It will also be videotaped for You Tube.  To see our You Tube videos: and type in Alexander Shundi in the search bar.  A number of videos will show up, ours are among them.
"The following week, we will be donating 100% of all the proceeds from the sales of work on HOME page to Creativity for Peace,, a grassroots organization that promotes peace in the Middle East."

Jacqueline Butler, ASID Daily Painters of New Mexico, LLC

These activities may not be for you. But you can borrow a page from Jackie's notebook. There are other things that you can do to get your work out there that are within your abilities and resources.

Who do you know who might give you a hand? What can you do on your own? When can you hold an event or send a postcard or write an article about your work? Where can you show your art or talk about your achievements? How can you combine your interests with you art business?

Go on . . . This is for you. Pick up a pen now and find a piece of paper. Brainstorm activities that you would enjoy doing that would let people know about you and your art.

Then make a date with yourself to experiment with these ideas. You may surprise yourself into enjoying marketing as much as making art.

Your "gentle nag,"

© 2008 Artist Career Training. Aletta@ArtistCareerTraining,com All Rights Reserved. 

With the knowledge and support you get from Artist Career Training
you'll save time, effort and money.  We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.

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