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Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
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Aletta de Wal
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Art Marketing: Being Kind Creates Connection. Connections Create Collectors.

I'm all for an excuse to spread symbols of love and affection to people we care about with cards, chocolate, flowers, dinner invitations and more on Valentine's Day.

Who doesn't like to feel special when we get these tokens of love or feel good by helping someone else feel that way?

Not everyone is in a position to give or get tangible gifts, but we can all spread kindness to everyone with whom we communicate.

Kindness in words creates confidence.
Kindness in thinking creates profoundness.
Kindness in giving creates love.  - Lao Tzu-

And I would add that kindness creates connection and leads to trust - both essential elements for good feelings that last. The giver and the receiver both benefit beyond the first act.

When I interview artists about their careers, I ask them what legacy they want to leave with their art. Watch, listen, and prepare to smile big at this lyrical reminder that kindness really is "all we can leave behind."

"The 21-Day Kindness Challenge launched in 98 countries and included 6000 people, a collective tidal wave of good that inspired many -- including young rapper-activist 'Nimo' Patel at the Gandhi Ashram in India. Nimo wasted no time channeling that inspiration into an infectious music video that features footage from all over the world and heart-melting appearances by the homeless and disadvantaged children Nimo works with."

If you want examples of how kindness may also lead to word-of-mouth publicity, not to mention art sales, read my interview with Joshua Coffy about "The Gift Prolific."

What's your best act of kindness story?

P.S.  If you could use a little help for your art business, please accept my invitation to a complimentary 15-minute conversation. Sign up here.


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