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Aletta de Wal
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Fabienne Bismuth
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Art Marketing: Generate Publicity for Multiple Events

© 2007, Artist Career Training

You can now listen to the Tip-of- the-Week!


Good publicity ignites the interests of everyone from browsers, buyers and collectors, to arts professionals and the media. If you are to spark further interest in your work, your art must be good, and the artistry of your promotion must be better.

If you want enough exposure for your art for a long and happy life, triple-pronged self-promotion is now the minimum standard. You need a consistent presence in person, on the internet and in print to build your reputation, your audience and your bank account.

The root of the word "publicity" is "public" so that's a great clue, as to where to focus. 

The easiest way to generate publicity is to "see and be seen" in public. You never know who could be standing next to you at your next art event or browsing your web site right now. As the "live connection" between your audience and your art, you are part of the attraction.

Remember, publicity leads to exposure and "exposure = success." Publicity includes everything you do before, during and after an event. Contact with your audience must be interesting and frequent enough to keep you "top-of-mind" when they think of artists.

Here’s what to do to help people remember you:

  1. Publicize well-designed events: Generating positive publicity for your events starts with a focus on the audience's point of view and preferences and builds connections to your work.
  2. Publicize early and often: It takes at least 7 -10 repetitions for your message to be remembered. You may as well increase your odds of success by using a combination of e-mail, blogs, surfacemail, and voice-mail. 
  3. Publicize multiple events to simplify your publicity: I am sure I don't need to tell you the advantages of planning ahead! When you publicize more than one event at the same time, you benefit right away by getting the best prices for the least time, energy and cash, and having lots of time to handle the inevitable surprises.

Want to make your art marketing easier? Start by scheduling your main art marketing events a year ahead. It may seem like an impossibility to some of you right now, but the peace of mind (not to mention the savings in time and money) are well worth the effort. It streamlines everything about being a working artist. You know in advance how much work you need to create. You have lots of time for announcements, articles, postcards, business cards, and a web site.

Get the word out there everyday to at least one person about what's going on in your art career. Your publicity for your next event may lead to new fans, referrals, purchases, representation and press coverage. You never know. . .



With the knowledge and support you get from Artist Career Training
you'll save time, effort and money.  We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.

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