Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

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Art Marketing: Video - Watching Paint Dry

How to Videos

Estimated watching time: Several days compressed into about 8 minutes.

You’ve heard the expression “About as interesting as watching paint dry?”

Abstract artist James Thatcher has made videos that will never be described that way.

And he uses these visual aids as an effective way to educate viewers about how much work goes into a “simple abstract image.”

Hyperbolic Paraboloid

Time-lapse studio footage of painting on roofing felt with latex paint, wood and lots of water. The equation in the painting is a standard manipulation of the classic hyperbolic paraboloid formula, \frac{z}{c} = \frac{x^2}{a^2} + \frac{y^2}{b^2}. Piece of cake.

Black Hexagon

Studio action, painting a large-scale gradient hexagon using white wash on roofing felt. 

Tree of Life

This particular image is referred to as "The Tree of Life." This image relates to transformation.

Studio Action: Hanging an Array

A little process video of installing a clean and symmetrical arrangement of paintings. A tape measure, a level and it looks great! 

Good way to refute those comments about “My kid could do that …” (I’d personally like to meet a kid who did this math and translated the formulas into art this way.)

I understand the challenges of making and explaining your art to non-artists. Let me know how I can help you talk easily about your art. The first 15 minutes is on me. (And if you need help in the website or video department, please contact

My Art Speaks for Itself. NOT!

Art Marketing is NOT Just for Extroverts

Art Marketing: Understand Your Art Audience | Understand Yourself Art Marketing

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