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« Art Business: Define Your Success as an Artist | Main | Artist Web Sites: Custom or Template? »
Tuesday
May082012

Artist Web Sites: 10 Questions To Ask Yourself Before You Start

When I work with artists on their websites, they're often surprised (and delighted) when I insist on a preliminary phone call to discuss their vision, not just for their website, but for their art business as a whole. I ask a lot of questions because I want to make sure they're ready to move forward.

These days it's pretty easy to get a website (or change the one you have), but before you start, it's wise (and cost-effective) to be able to answer "yes" to these questions: 

  1. Do I want to showcase my work online and give out information about myself?

  2. Do I have a clear idea of who I am as an artist and what I want to accomplish?

  3. Do I have well-written and up-to-date information about me and my art, like my artist statement, bio, resume?

  4. Do I have at least 12 pieces of finished work to showcase on a website?  

  5. Do I have professional-quality, high-resolution images of my work?

  6. Do I have complete descriptions of my work including dimensions, title, and a brief story about the inspiration and history of the piece?

  7. Do I know what I want to charge for my work?

  8. Do I have the time/money to invest in getting a website, and have I budgeted time/money to make changes to it and keep it updated?

  9. If I already have a website, has my art business grown to the point where my website doesn't do what I need it to?

  10. Do I have (or am I putting into place) other ways to market my art in addition to a website?

If you answer "yes" to all the above, you are likely ready. To help you get started, read past articles about your online marketing (click the link) and stay tuned for upcoming topics:

If you want help with your website, social media, and art marketing, feel free to contact me. Whether you just need help getting started, or you want help with the whole darned thing, I'm here for you.

The first 15-minutes are on us, click here to sign up for a free phone conversation. If you've already  had a 15-minute conversation, or have already worked with me and want to inquire about any of the above, drop me an email. We have cost-effective packages for all your website and social media needs.

All my best to you and yours,

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If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)."   It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list.

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Reader Comments (2)

Expanding on the above:
Do I have ownership of my own domain name, do I know how to manage my domain name, do I have a good hosting company, do I know how to manage my hosting space there, do I know the options available for building and managing a website, do I know how to integrate other social media sites into my website (Facebook, Twitter, Etsy, Pinterest, etc), do I know how to add SEO (search engine optimization) to my own website....DO I HAVE A WEBMASTER WHO WILL HELP ME BE IN CONTROL OF ALL THESE THINGS!...even if I prefer to hire him/her to actually do the work.

May 8, 2012 | Unregistered CommenterKim Solga

Hi Kim:

Good questions all! But, patience Grasshopper. :-)

First, artists need to make sure they're ready, willing and able to have a website. That done, they can begin to look for solutions. Unless you are an artist AND a webmaster, you should get help from a someone like me, or sign on for a website with a company that will handle all that for you so you can get back to being an artist.

When we work with artists we help them navigate those waters and answer all your very good questions, and ultimately we help them select a solution that's right for them. I go over all that with potential clients in one of our free 15-minute calls. For anyone who wants one, you can sign up here: www.artistcareertraining.com/request-a-conversation

Hope that helps, and thanks!

-Robin

May 8, 2012 | Registered CommenterRobin Sagara

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