When I work with artists on their websites, they're often surprised (and delighted) when I insist on a preliminary phone call to discuss their vision, not just for their website, but for their art business as a whole. I ask a lot of questions because I want to make sure they're ready to move forward.
These days it's pretty easy to get a website (or change the one you have), but before you start, it's wise (and cost-effective) to be able to answer "yes" to these questions:
- Do I want to showcase my work online and give out information about myself?
- Do I have a clear idea of who I am as an artist and what I want to accomplish?
- Do I have well-written and up-to-date information about me and my art, like my artist statement, bio, resume?
- Do I have at least 12 pieces of finished work to showcase on a website?
- Do I have professional-quality, high-resolution images of my work?
- Do I have complete descriptions of my work including dimensions, title, and a brief story about the inspiration and history of the piece?
- Do I know what I want to charge for my work?
- Do I have the time/money to invest in getting a website, and have I budgeted time/money to make changes to it and keep it updated?
- If I already have a website, has my art business grown to the point where my website doesn't do what I need it to?
- Do I have (or am I putting into place) other ways to market my art in addition to a website?
If you answer "yes" to all the above, you are likely ready. To help you get started, read past articles about your online marketing (click the link) and stay tuned for upcoming topics:
- Myth busting: "If you build it they will come"
- How to get a great website and keep it updated without going broke
- What a website can, and cannot, do for you
- When to DIY, and when to invest in getting help
- How to work with a web designer on your template or custom website
- Info that should be on every page of your website
- Prepping images for your website
- Social media and how it supports your website
- Artist Websites: Custom or Template?
- Artists burning questions (and answers) about websites
- Six standards for your digital images
- How often should you update your website?
- Protecting your content and images from theft
- 10 ways your artist website can support your marketing efforts
- Your artist statement and bio: should you keep them separate on your website?
If you want help with your website, social media, and art marketing, feel free to contact me. Whether you just need help getting started, or you want help with the whole darned thing, I'm here for you.
The first 15-minutes are on us, click here to sign up for a free phone conversation. If you've already had a 15-minute conversation, or have already worked with me and want to inquire about any of the above, drop me an email. We have cost-effective packages for all your website and social media needs.
All my best to you and yours,
If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list.