Last week in the monthly issue of ArtMatters! Aletta interviewed two wonderful (and successful!) artists, Peter Bragino and Kevin Corcoran. Peter mentioned that "I've had a website since 1998...and it's now in it's 6th incarnation..."
He makes a very good point about the importance of keeping his website updated. Seems obvious because as an artist you'll have new information and images to add, and you'll want to mark items "sold."
Yet, very often I see artist websites that have not been updated in years. Lack of current blog posts, resumes and bios with only older information, old copyright dates, and no recent information for shows and events make it very easy for the viewer to assume that the artist is not creating any new work, is no longer an artist, or that they're not really serious.
How often to update? Whenever you have finished, photographed new work or new information to add. No less than four times per year, in my opinion. Then viewers can see that you are an active, productive artist.
This means you'll want to keep your portfolio updated as well. Your website is a mirror of your hard copy portfolio. Yes, you still need a hard copy portfolio. Your website does not replace it. You also need a website dedicated to you alone. Facebook and online galleries do not replace your own website.
Also, make sure the design and navigation of your website are up-to-date and looking fresh. If you haven't had a major re-do or facelift in a couple of years, it's time.
If you're good at quickly updating it yourself, great! Mark your calendar so you don't forget. Get some help if you need it. It's not a good use of your time to spend hours struggling with it and your results may look less than professional.
Contact me if you need help with this. Websites are part of what I do for fine artists to help them keep their art business going strong.
You can have a complimentary 15-minute consultation (if you haven't already had one with me). Or, sign up for a 60-minute brainstorming session with me where we'll go into detail and find solutions tailored specifically for you. Just $75 and worth every penny.
All my best to you and yours!
P.S. This best-selling product has been used by oodles of artists to create a stellar portfolio. It's "Creating Your Professional Portfolio" and if this is your first portfolio, you will learn how to create and assemble your portfolio in a manner that has been acclaimed by gallery dealers and arts writers. If you already have a portfolio, you can use these guidelines to spruce it up. Simply follow step-by-step instructions and examples including: cover letters, resume, artist's statement, press and reviews, visuals, inventory list, and presentation of the portfolio.