Remember the movie Field of Dreams? Kevin Kostner, struggling to save his failing family farm, heard a voice. "If You Build It They Will Come." So, he obeyed and built it (a ballpark in the middle of his corn field) and they came (famous dead baseball players). The family farm was saved as people beat a path to his door and handed over money to experience the wonderfulness.
It would be great if that worked for your art business. You build it (a website), and they will come (visitors who buy your art). Sadly, it doesn't work that way. If you build it and do nothing else, guess what happens? Yup, nothing.
So, give people a reason to go to your website. That's where all your other marketing comes in.
You'll need a plan. I do my plans (business plan, marketing plan) on paper, even though I'm a total computer geek. Sometimes I scribble on paper napkins in restaurants, over a meal, bullet points to help me get in the ballpark (pun intended). It helps me get clear on where I want to go and what I want to do. It's a good starting point. I also get coaching from an expert, it's SUCH a good investment. Try it. You can change your plans and adjust as you go along. It doesn't have to be torture, it doesn't have to be a big, drawn out, painful thing. It's not written in stone.
Last time I asked you 10 Questions To Ask Yourself Before You Start. Here are links to more info about artist websites:
- Myth busting: "If you build it they will come"
- Artist Websites: Custom or Template?
- Artists burning questions (and answers) about websites
- Six standards for your digital images
- How often should you update your website?
- Protecting your content and images from theft
- 10 ways your artist website can support your marketing efforts
- Your artist statement and bio: should you keep them separate on your website?
Stay tuned for upcoming tips:
- What a website can, and cannot, do for you
- How to get a great website and keep it updated without going broke
- When to DIY, and when to invest in getting help
- How to work with a web designer on your template or custom website
- Info that should be on every page of your website
- Prepping images and content for your website
- Social media and how it supports your website
- Blogs - Worth the time and effort?
If you want help with your website, social media, and art marketing, feel free to contact me. Whether you just need help getting started, or you want help with the whole darned thing, I'm here for you.
The first 15-minutes are on us, click here to sign up for a free phone conversation If you've already had a 15-minute conversation about your website, or have already worked with me and want to inquire about any of the above, drop me an email. We have cost-effective packages for all your website and social media needs.
All my best to you and yours,
If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list, and get special goodies too!