Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

You will need Adobe Reader to view these files. Get it here, it's free.








« Art Business: Make an Artful Transition to Next Year | Main | Technology: 5 Tips for Shortening Your Technology Learning Curves »

Artist Web Sites: When Things Don't Look Right Online

One of the most common comments I get from artists is "My online stuff doesn't look right!"

Colors in artwork never seem to match the original, and your work may look pale or overly intense. Same for text. It can appear lighter or darker than intended, be too small or large and hard to read.

Before you start adjusting colors and text on your images and website, or before you ask your web person to make changes, keep this in mind: It's not possible to make your website and images appear the same to everyone. Different computers each with their own color settings, different types of monitors, and different web browsers all contribute to changing the way your stuff looks online. It's just reality. What looks perfect to you on your computer may look quite different on another computer or in another web browser.

To get an idea of how your stuff actually looks to other people, go view your website and other online images on other computers and in other web browsers. Ideally, view your website and online images on a couple of Macs and PC's; in Safari, Firefox, Internet Explorer, and Chrome; and on a few mobile devices. Then you'll have a reference for making adjustments.

If something consistently appears off, you'll know what types of adjustments you need to make.

Then set up your website and images so that they will be pretty close to what you want them to look like. Go for a nice middle ground. You want something that will still look good even if it looks a bit lighter or darker.
If you are creating your own website and converting your high resolution images of your work for use on the web, here are three additional steps you can take to help your images appear consistently across the internet:

  • Calibrate your monitor. Your computer may come with software to do this, but the most reliable way is to purchase hardware that does the visual processing for you.
  • Save or convert your images for online use to sRGB. sRB is a standard RGB (red green blue) color space created in 1996 for use on monitors, printers, and the internet. This setting hlep your images stay fairly consistent from monitor to monitor.
  • Check you stuff after you make adjustment. I know it's a bit of a bother to run around looking at various computers but it pays off in the long run. Make additional adjustments if necessary.

If you're not sure about what to do, how to do it, and when, get some help. We do a ton of coaching and hands-on help for artists of all levels and can cut your learning curve waayyyy down so you can get back to doing what you love:  creating your art!

I can tutor you one-to-one, and you can request a free 15-minute conversation if you're not sure what help you need.
Hope that's helpful.

All my best to you and yours,




Find me on Facebook  Follow me on Twitter


Related topics:

Ten Things Every Artist Should Know About Images
Images: Looking Good on the Web
Protecting Your Content and Images From Theft
Six Standards for Your Digital Images

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>