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Aletta de Wal
Artist Advisor & Art Marketing Strategist

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3-D Artist

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Fabienne Bismuth
Huguette May

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« Balance: Four Tips for Balancing Technology with Your Life | Main | Balance: Juggle, Juggle, Toil...No Trouble? »
Friday
May232014

Balance: There Is No Such Thing as Perfect Balance

Estimated reading time: About 2 1/2 minutes.

Would it surprise you to know that when you are standing, just to maintain an upright posture, your body is constantly making tiny adjustments using stabilizing muscles?

That actually means that there is no such thing as "balance," as in a still point where everything is in perfect equilibrium.

Phew - you can let yourself off the hook for feeling off kilter some days - or even most days!

I remember learning to ride a bicycle.
Now there's a test of balance and adjustment ...

We lived in a suburban neighborhood. Instead of sidewalks, there was fine gravel next to the paved road. And next to the gravel was the ditch for the run-off from rainstorms. Remember the ditch.

It was a hot summer Saturday just after school let out at the end of June. This was the day my father had promised to teach me how to ride a two-wheeler - and that meant freedom. I would now be able to go farther than my two feet could carry me without wheels.

Dad held firmly to the back of the bicycle seat and the front handle bar while I gingerly climbed aboard. When I carefully sat down, the ground looked a long way down. I knew I was in good hands but still I held my breath.

I started a wobbly pedal as he walked beside me and soon we were on our way. Slowly up and down the street about a dozen times. Then my father went into a quick trot and we picked up speed.

What a thrill! I turned to share my joy and no dad!

He'd let go of the seat a few houses back and I'd never noticed.

We hadn't yet covered how to stop. Yikes - now what?

I saw only one way to save myself - ride into the ditch and fall onto the grassed edge.

Like I said in my story about juggling, I am very persistent when I want to achieve something. Saturday mornings, my dad and I kept up the practice until I was ready to solo.

A few weeks and skinned knees later, I was riding off into the sunshine on my own, looking for newly paved roads.

What's riding a two-wheeler got to do with being a working artist?

Mostly the notion that, like lining up the front and back wheels of a bicycle, the only kind of alignment you need is between making and marketing your art. I admit that when I first started working with artists, that's where my advice started.

I held the back of the seat while my clients learned how to steer their art careers to get visibility, attention, and gallery representation for their work.

As the Internet grew and gave artists more control over their business, I also taught them how to become artist entrepreneurs.

I had no idea that, in trying to prepare them for what was ahead, I was making some of them head for the ditch for fear of crashing.

Being somewhat of a workaholic myself, I thought that helping artists be more efficient and more effective was the solution.

My well-intentioned vision for my clients was clouded by my own lack of personal time. I love what I do, I have a lot of stamina and great belief in my clients, so it was some time before I realized that life was out of balance for all of us.

I'm so sorry. Now I can help you with a coaching package called  "Balancing Art, Life and Marketing." Call me and we can chat about how to bring more balance to your life. 

_______________


Read More Like This:
Chief Cook, Bottle Washer, Caretaker ... and Artist
The demands of making a living as an artist and having a life.

Juggle, Juggle, Toil .... No Trouble?
Balancing Art, Life and Marketing

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