I have a love/hate relationship with social media. So do many artists I know. You?
Twitter, Facebook, LinkedIn, Pinterest, StumbleUpon, and others. They sure are interesting, and fun, but boy-oh-boy can they eat up time. To have your online time contribute to your business marketing you need to be smart and strategic about it.
Remember, social media is about building connections and relationships:
- Set up your accounts and craft your profile so people can start to know you (and connect with your website too).
- As you add people to your mailing list, connect with them on social media sites you participate in. Friend them, let them know you have a Facebook fan page so they can "like it," connect with them on Twitter, etc.
- Then, announce new work, upcoming exhibits and shows, and share your thoughts about life as an artist.
- Add images of your work and share stories about your creative process.
- If you have a blog, add your posts to Facebook, LinkedIn, and tweet them to give your content more reach.
- Comment on and share interesting related stories you read. Reply to others comments and thank them when they share your posts.
- Participate regularly to build a following.
- Don't get sucked into arguments and negativity. Stay positive and encouraging.
- Set aside limited blocks of time for your social media, at least once a week. Set a timer if you tend to lose track of time.
- Realize that you may not sell art directly through social media sites, but that your participation will absolutely support all your other marketing efforts.
Are you participating in social media sites? How much each day/week? Are you seeing any benefits?
All my best to you and yours,