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Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





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Aletta de Wal
Fabienne Bismuth
Huguette May

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Learning: 5 Steps to Filter Information

Circle iThousands of Blogs tell you how to make a better living making art. It's great to have so much free information at your fingertips. Isn't more information what everyone wants? Yes and No.
Yes, as long as you can filter what you read for usefulness to you with a questions like these:

  • question buttonDoes the author have experience working with artists like you?

  • If the advice is about painting, will it work for you as a sculptor?

  • Will the information help you solve your art marketing issues?

  • Will applying the information make it easier to run your art business?

  • Will this advice leave more money in your pocket?

No, if you end up in overload - the gap between how much information you find and what it takes to turn it into useful knowledge.

One of my aims is to keep you from feeling overwhelmed and to simplify the business side of art. I don't have experience in every single nook and cranny of the art world. No one does. But I want to answer all of your questions. So I collaborate with art world insiders* with deep "niche" knowledge and experience working with artists.

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