© 2007, Artist Career Training
You can now listen to the Tip-of- the-Week!
Why should you care about licensing?
Showing original works of art or hand-made prints is a good way to make a living. If you can make enough work and market it well to the right audience, you can have a comfortable lifestyle.
Want more? Giclees and limited editions add scope and variety. A great way to attract other viewers, if you can keep up with the demand and enjoy production.
But what if you could "have your cake and eat it too?"
Licensing allows you to keep your originals and sell others the rights to use your work, under specified conditions for a fee. Both parties benefit and share the work and the profits.
Licensing is a way to reach a much wider audience and make more money from your creative talents. The list of licensing applications is limitless these days. The most common products include:
- Fine art posters & prints sold in many venues
- Limited edition prints sold to collectors and in galleries
- Prints sold via Interior designers for hotels & corporate projects
- Retail products like stationery, calendars, games and puzzles, ceramics, coasters & trivets
There is no harm in having your work reach a wider audience.
And there is certainly no shame in making money from your talents. You are no less of a fine artist - you still have to create the original art.
Well known artists like Anne Geddes, Rachel Hale, and Susan Winget have licensing programs that pull in substantial incomes each year. Romero Britto earned around $12 million last year; Paul Brent around $50 million.
It was not from the sale of originals.
It's all possible through licensing!
To license your work (without wasting time or money) you need to have the right information before you start. In the last few years there has been a huge shift in the way buyers choose the products they purchase. Now, instead of browsing for inspiration, they stride in with shopping lists detailing exactly what they want in terms of subject matter, color and even style of art.
Licensing Art 101 - an overview of licensing basics.)
With the knowledge and support you get from Artist Career Training
you'll save time, effort and money. We gather all the information you
need to market your art and build your art career so that you can make
money and get back to doing what you love - making more art.