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Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





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Aletta de Wal
Fabienne Bismuth
Huguette May

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« The Best Thing I Ever Learned, About Learning | Main | Learning: On The Go - Using Technolgy (or Not!) »

Motivation: Keeping Your Skills Sharp

Ongoing learning, it does more than help you make better art. It also helps you become more successful at selling your art too.

Life moves fast these days, it's more and more competitive, and trying to keep up can be dizzying, especially when you'd rather be creating your art.

How to keep up? Set aside a bit of time every week for learning. About your art, and about marketing your art. I'm not saying you should do it all yourself or spend hours and hours on it every week. Not at all. 

Keeping your skills sharp is smart. Even if you have help to take care of some of your less-than-favorite tasks, YOU still need to have good basic skills so you will be able to easily navigate the day-to-day requirements of running a business.  Oh yeah, you do have a business If you sell (or want to sell) your art.  


No, you don't have to know everything but you should have a solid grasp of business basics, plus keep improving your art skills.  


Here are three tremendous resources. They're the best of the best:

  • For your art-making skills: Creative Catalyst Productions* makes top-notch professional quality art teaching DVDs. They're beautifully packaged for top quality presentation and designed to provide you with an art learning experience second only to attending a live seminar.   
  •* is the online software training video company I use for education in just about every area of business, computers and design. They really believe in life-long learning, at your own pace, beginner to expert classes for software from Adobe, Apple, Microsoft, and lots (lots) more.  
  • Get Aletta de Wal's book "My Real Job Is Being An Artist." Aletta is A.C.T.'s Artist Advisor and Art Marketing Strategist. This book is wonderful. Not just one size fits all "how to" or cheerleaderish "self help." It will help you get reealllyy clear about where you are and what YOUR most effective next steps are. Awesome. Soon to be published, email me to get on the notification list, and get special goodies too!   

As always, I'm here for you. All my best to you and yours!

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P.S. Want to know exactly how we can help you get it all done? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start! 


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Reader Comments (4)

I was looking for something that will help me improve my skills in doing artworks. Thank you for the resources and the tips!

November 8, 2011 | Unregistered CommenterHugh @Catalog Printing

Is "My Real Job Is Being An Artist" out yet? Thanks for these invaluable insights. Alloting a regular block of time and the discipline has really helped me keep to being productive but sometimes I find myself needing to refill my wells of inspiration by looking around the web or turning to nature....

November 8, 2011 | Unregistered CommenterDenis Paxton is truly a great resource. I've used it for a couple of times and I must say it helped me more than what I need. Thanks for these insights.

November 14, 2011 | Unregistered CommenterSybil Wieners

Creative Catalyst Productions is indeed a great resource for quality videos about art. It seems you are just in a live seminar! I'll give you two thumbs up!

November 21, 2011 | Unregistered CommenterKurt Whitner

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