If you are on a tight budget, our series of practical tips will help you use effective low-cost marketing tools to promote your art with class. So far we have covered:
Today we cover your artist marketing packet.
A stellar art marketing packet gets right to the point and delights the recipient.
Think of it as a parent-child relationship. Your marketing portfolio is the parent showing off your everyday brand. Your marketing packet is the child dressed for a special event.
You can use your artist marketing packet to:
How to Design an Artist Marketing Packet
If you already have a master portfolio, you don't have to start from scratch. (If you don't have one yet, make sure to get this done this year. You will thank yourself later when you need to come up with something at the drop of a hat. There's more help on how to create your master professional portfolio here: Artists Need a Professional Portfolio.)
Always design with your audience in mind:
Then make your submission the highest quality possible, so yours stands out from the "also rans."
Use your creative genius to create an artist marketing packet that reflects your art aesthetic and your brand
Remember to Follow-up
Sending a packet - or any other marketing piece - is just the beginning. Follow up by e-mail or by telephone a couple of weeks after you mail the packet. Ask the recipient if they have had time to look at it and if you can provide any more information to help them make a favorable decision. Remember to thank them for their time and attention, whether or not they respond as you hoped.
P.S. If you want to refine your art marketing or are bewildered about where to even begin with your promotion, reply to this e-mail with your questions and ask me about a free 15 minute consultation to help you get started.
P.S. Are you on Facebook, Twitter and/or Linked In? Let's connect and keep in touch in between posts! Just click on these images and let me know what you found useful about this tip: And please include a link to this blog so other artists can benefit.