Brochures are great promotional tools for artists with a reasonable budget and graphic design skills (or someone who has them).
Brochures Say "Real Business"
It's About Your Audience
Here are the questions to ask yourself before you get to the design stage:
- How do you show them that you care about them?
- What are the benefits of what you are offering?
- Where are they most likely to see and read your brochure?
- What information do they need and in what order?
- What will get them to take action?
Call you? Then make sure to provide your phone number(s).
E-mail you? Then make sure to provide your e-mail address.
Register? Then make sure to provide a website link or instructions to call or e-mail you.
Meet you? Then make sure to provide the address, telephone number and map or map link so they don't get lost.
Pass the brochure on to others? Then make sure to provide more than one.
Showcase your brand. What makes you and your art distinctive? How can you make your logo, type font and colors a core element of the design?
See your brochure from the reader's eyes. Decide what you want on the front and the back. Choose the best placement for your headline, contact information, text and images. If you have a 2-panel or double-sided brochure, check that it "reads well" no matter which side it opens. Decide which way you will fold a 3-panel brochure to guide the reader.
Design for the total picture. Consider each panel and the overall effect, once the brochure is open. If you use titles that are large and bold make sure they read well no matter how the brochure is opened.