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« Print Promotional Tools: Design and Printing | Main | Print Promotional Tools: Getting Good Printed Results »
Monday
Apr122010

Print Promotional Tools: Business Cards  

If I ever meet you, you can be sure I will ask you for your card and have mine ready to give to you. I don't just mean at art events, I mean anywhere you go. On my daily walks through the country hills I have met artists who became clients because I had a card tucked inside my shoes.

Artists who exchange cards with me show that they are ready to do business. Make it easy for me to contact you and to look at your work by having these items on your cards

  • Image: Business Card 2Your personal name
  • Your art business name
  • Your art business tagline
  • Your surface mail address
  • Your telephone numbers
  • Your web site urls
  • Your e-mail address
  • An image of your work

You can use both sides of the card or create a miniature note card.

Artists who hand me excuses instead of cards are broadcasting their lack of professionalism. Don't tell me that you just ran out or forgot them or they are too expensive. It shows that you don't care to keep in touch or you want me to do all the work.

It's a simple habit to have cards with you all of the time. Leave them where you have your keys, have them at the entrance to your studio and put them in your car.


Digital Arts Studio

P.S. If you need business cards designed and printed at a good price for great quality, contact Robin Sagara at 310-480-6738 Pacific time or Robin@ArtistCareerTraining.comImage: Business Card 4

P.P.S. We appreciate it when you tell your friends about Artist Career Training. We encourage forwarding this publication in whole. Copying without acknowledgement of the publisher is against the law (and highly unprofessional!)

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Reader Comments (8)

Aletta,
people love my business cards. The cards include most of what you described. Many people say they are going to frame them to put in doll houses!
Lesta Frank

April 13, 2010 | Unregistered Commenterlesta frank

I just cant do without my business cards! I have a range of them with different images on them, so that I can "match" the card image with the person to receive it. Some of my cards are little ones with art images on but I also have one that has all the info, but space to enter artwork titles and the medium used...and the price if I so choose!.Very handy! Some of my cards are postcard size. These can be used purely as postable postcards, some as "business cards" and some as marketing tools on the back of artworks that I have for sale. Some have calenders on the back. Most of the cards I have, have been done for free or almost free....(only cost postage to me) via vistaprint. I often buy from the USA site as the NZ site doesnt have as many specials!! Cheers...happy art

thanks for the info.. I keep my cards with me at all times--even in my cube @ my office--you just never know...Here's an example that happened to me the other day: I was at lunch and went over to a local shop that sells prints and custom framing. The shop is in a more affluent part of town and the exposure should be pretty good as it's up the street from a well known huge gallery..Anyway, I wanted to go in to see if they took any artist's works on consignment. I spoke with the manager and she gave me the shop owner's business card and began to take down my information to give to her boss. I pulled a fast one on her.. She didn't expect me to have my business card on me as I didn't appear to be the "Artsy" type as I was dressed in my conservative office attire. She responded back to me; "Boy, you came well prepared. I'll give this information to my boss asap and if she's interested, she will give you a call or email." Now, I am not one to wait for someone to call me back. I sent an email to the owner of the gallery and today followed back with a phone call message. So at least I tried if nothing else.

“Now that small quantities of cards are so economical, I do new ones before every show with my info and image on front and show details on the back.
I had them with me on a recent airline flight and struck up a conversation with the women on both sides of me who turned out to be from my city. I gave them my card and they both showed up at my next show. I was amazed but agree, "don't leave home without 'em!" A.C.T. Graduate Janice McDonald, Fine Art Collages

April 14, 2010 | Unregistered CommenterJanice McDonald

Has anyone tried Moo Cards? Inexpensive and a different image on each card. I was thinking about trying them, but would like to hear any success stories!

April 20, 2010 | Unregistered CommenterGretchenArt

I checked the Moo Cards website, although I've never used them. It's a great idea but you'll pay for having a variety of cards in one order. The Moo Cards postcards, 4"x6" run close to $1 per card. Ouch! At an online printer like www.overnightprints.com their premium cards (100 of them) will cost $.23 each. They have small quantity value cards and you can get those for $.10 each for 100, $.12 each for 50, and $.16 each for 25. Their quality is excellent, I use them all the time. What I do when working with artists is do several orders with separate designs, so they end up with 3 or 4 different cards at a much lower cost.

April 20, 2010 | Unregistered CommenterRobin Sagara

When worded correctly, these handy cards can also be used as coupons or announcements. Instead of a traditional business card wording, use the same size card to instead make an announcement, advertise your website or show, offer a discount, etc. In addition to handing to people when appropriate, also post it everywhere that makes sense. The traditional 3.5 x 2 inch size is perfect for thumb tacking to message boards and bulletin boards at the places your target audience frequents.

All great ways to leverage your cards. Thanks Thrifty Princess! Aletta

August 4, 2010 | Registered CommenterAletta de Wal

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