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« Print Promotional Tools: Business Cards Are Not Enough | Main | Print Promotional Tools: Business Cards »

Print Promotional Tools: Design and Printing

Robin's Marketing Action Tip -Image: Color Charts

Last week I talked about getting good printed results for your marketing stuff (like, business cards and postcards). 

This week let's talk about consistency: Whether you're doing one business card or several versions plus postcards and other materials, it's r-e-a-l-l-y important to be consistent in design and production.

What do I mean by "consistency"? Just like you have a signature style for your art, you want to have a signature style for your marketing materials.

Why? You want what you put out there to look as professional as possible, you want people to recognize the cards and materials as YOU. And you want it all to tie in with your brand so you are recognizable not only from your art, but from your marketing materials as well.

Not that you use the same design for every piece, but that you use the same type of layout, colors, and fonts. Even the same type of paper and whether it's matte or glossy.

You can do it yourself in Photoshop or other design software, and use an online printing company. Most are good, some are not. Hint: Dirt cheap online printing isn't usually great quality and the results won't represent you well. Spend a bit more and end up looking like the successful artist you aspire to be.

Remember, if the process eats up your precious studio time, is technically beyond you, or frustrating for you, please let us help. It's not a big investment and you'll end up looking ever so splendid!

All my best to you and yours,
Digital Arts Studio

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