Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

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« Print Promotional Tools: Cover Letters Capture Attention | Main | Print Promotional Tools: Start with Your Promotional Identity »

Print Promotional Tools: Make Your Correspondence Look Professional

Image: Sample Cover Letters

Okay, you've written a cover letter, what next?  Take a look at these two images.

They both have the same info, but which one do you think will get read, and taken more seriously?  The recipient WILL judge this artist by how it looks.

Again, the content is the same, but the formatting and layouts are different. Here's what I did:

1. Instead of just typing the artists name, I added her logo and contact info into the header area. (assuring that the formatting will remain stable even if text and images are moved.)

2. The text is broken up into the three paragraphs Aletta talks about in her tip (above).

3. The images are larger (so the recipient can actually see what they look like) and are aligned within the body of the letter, not just added at the end.

4. The margins are adjusted and are equal side-to-side and top-to-bottom.

The second letter has a more professional appearance and shows that the artist cares enough to apply her professionalism, and her sense of style and layout, to everything she does.

If you were a gallery owner or show judge, which letter would give you the impression that this artist is someone worth considering?

Write to me if you have questions and I'll cover them in upcoming tips (

All my best to you and yours,


Robin Sagara
Web Marketing Mentor

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