If you are on a tight budget, our series of practical tips will help you use effective low-cost marketing tools to promote your art with class. So far we have covered:
Note cards are a triple win to spread your art and your good name:
~ You can send them.
~ You can sell them.
~ People who own them can send them.
Why send note cards:
Note cards show that you care to take a little more time to stay in touch. E-mails are easy to ignore. Note cards say "Open me first!"
You can use your art note cards to:
You can sell note cards, either as originals or reproductions, at events and on your web site. Note cards are affordable art in any economy.
What to include on your note card:
The front of the note card is the easiest for artists:
Think about why you are sending the cards, to decide what to include on the inside:
The back of the note card is very important marketing real estate. If you want your cards to work for you beyond the message, make sure to include all of these items:
Here is an image of a terrific card that watercolor artist Patrice Federspiel sent to me after my recent visit to her studio in Hawaii:
Patrice hand wrote the envelope and inside the card, her message included: "This card is by a Big Island artist, Jamie Gilmore. I love her work and had to think long and hard before sharing this card. (I only have a few, but then this is what they are for!) I hope you enjoy it."
When I contacted Jamie for permission to use her card, she was very professional and sent me a contract for the loan of the image. Now that's extra proof she's in business!
Post your success stories and questions about promotional tools below in the comment area.
Get Help When It Gets Frustrating
Remember, if the process eats up your precious studio time, is technically beyond you, or frustrating, please let Robin help. It's not a big investment and you'll end up looking ever so splendid! Her dedicated support has helped me, and can help you, make a better living making art. Robin is located in Los Angeles, and serves artists world-wide. For more info on how she can help free up your time so you can focus on what you do best, email her at Robin@ArtistCareerTraining.com. The first 15 minutes is on us.