"I am very happy to relate that each and every time I have featured a work of art on postcards, that piece has sold - in some cases before the reception. One of my postcards featured the work of award-winning Southern California artist John Paul Thornton. The painting, called 'The Procession,' (a seven foot long oil painting depicting a Japanese wedding party) sold for $13,000 on the basis of the postcard, before the collectors saw the original painting!
"The card was so successful that we had a record turnout for the reception because people wanted to see the original painting. In addition, the card caught the eye of representatives of major art magazines and other publications, contributing to John Paul receiving excellent press coverage for his one man show."
Art Representative, Margaret Danielak*, is the owner of Danielak Art - A Gallery Without Walls, which, as it's name suggests, does not have a retail location. Daughter of a painter, and former production coordinator, Margaret is the queen of follow-up and obviously knows the value of postcards to market the artists she represents.
Well, of course it took more than a postcard, but using one was a key to the sale. Learn more by reading: The Inside Story: Art Rep Margaret Danielak.
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