When I ask artists why they don't send postcards anymore, they tell me:
- "They take too much time to create and mail."
- "They cost too much now that postage has gone up."
- "E-mail is easier."
- "I don't have surface mail addresses."
- Postcards take little time to create. You already have images of your work. You have text of your contact information on your business card. All you need to add is your message. (More about that next week.)
- Mailing postcards only takes your time to print labels, put on stamps and maybe add a personal note. You can print labels while you are putting on stamps. (Or get the local kids to do this. Just ask Robin about her crew.) Okay, the note takes the longest because you have to think about what to say and handwrite it.
- Postcard postage costs less than a letter. And you don't have to fold anything, put it in an envelope or weigh it.
- E-mail may be easier but it is far less effective. E-mail is easy to ignore. I don't print out e-mails. I do pull them out of my daily mail first. I put beautiful postcards on my refrigerator to enjoy and for others to see.
- Surface mail addresses are still important. They don't change as often as e-mail. Getting them is a sign that the person is interested in you and your work. I make it a point to go to local events that feature my clients, especially when they send me a postcard and remind me with e-mail.
How do companies find art to put on products?
How do you find companies that license art?
What do you do if you are afraid of picking up the phone?
What are the key attitudes to succeed in licensing and in particular, with talking to manufacturers?
What are the main tips when you have a client?
How do you stay connected and build the relationship?
Why is follow-up so important?