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« Print Promotional Tools: Postcard Sells $13,000 Painting | Main | Print Promotional Tools: Postcards Are Mini-Billboards »
Tuesday
May252010

Promotional Tools: Garbage In, Garbage Out 

Robin's Art Marketing Action Tip:

Garbage In, Garbage Out" and why remembering that will help you get great postcards, and business cards, and anything really.

I've said it before and I'll say it again: "Garbage In, Garbage Out." Whether you're designing and printing your postcards, building your art career, or living your life, you get out of it what you put into it. And if you put garbage in, guess what you get back?  Uh huh.

The finished product can be no better than what was used to produce it. Postcards for example. Poor quality image + sloppy design = crappy postcard.

And that postcard may be the only time a potential buyer sees your work before buying it! Why make yourself and your work look bad?

Start with a great image
: A big, professional-quality, high-resolution one. At least as big as the biggest printed piece you'll make from it, at 300 ppi (pixels per inch). You can make it smaller later to use on your website and for other things, but you can't make a bad or small image better or bigger. Just doesn't work that way.

Do a good, clean and thoughtful design or have them designed by a pro: Check out some postcards you like. Notice what's working. Check out some that you don't. Notice why.  Check postal regulations so they actually get there (and not back in your mailbox).  A great postcard is "eye candy."  They're just yummy and people will want to keep them and display them (and remember you and your beautiful art).
 
Include complete contact info: You do want them to contact you. Right? Better yet, have more than one way for the viewer to contact you, like, an email address AND your business phone number. Don't forget a return address. You want those cards back for people who have moved, to update your database.

Use a great printing company: Please notice that I said "great," not "cheap." Really cheap printing looks, uh, cheap. Again, garbage in, garbage out. Don't make yourself and your art look bad. Spend the couple of extra pennies and get good printing. You're worth it.

Need some advice on design and printing, or want me to design them for you?  The do-it-yourself process can eat up your precious studio time, may be technically beyond you, or may be frustrating for you. Please let me help. It's not a big investment and you'll end up looking ever so professional and glorious!
I'm available, and the first 15 minutes are on me. Email me: robin@artistcareertraining.com

All my best to you and yours,

Robin Signature Image

 

 

 

 


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