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Aletta de Wal
Artist Advisor & Art Marketing Strategist

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Fabienne Bismuth
3-D Artist

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Huguette May
2-D Artist

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Aletta de Wal
Fabienne Bismuth
Huguette May

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« Print Promotional Tools: Professional (Marketing) Portfolio | Main | Print Promotional Tools: Catalogues »
Monday
Aug162010

Promotional Tools: Paying Yourself Forward With Your Portfolio

When you put together a great portfolio from high-resolution digital images of your work and well-written materials, you end up with much more than a great portfolio. I mention this because it IS a fair amount of work to put one together, and I want you to be reassured that your work will pay off in more ways than one. 

The high-resolution images and well-written information you use in your portfolio can be used again and again. It's not like you have to go to all that effort every time you need extra portfolios or something to use in marketing your art. You'll HAVE great high-resolution images and complete information to use in your printed promotional materials and on your website. 

Putting the work into making a great professional portfolio WILL pay off. It also helps you keep your brand, your professional image as an artist, consistent. As Aletta said above, "Your web site is a mirror of your hard copy portfolio. YOU NEED BOTH. Once you have a hard copy portfolio, you can easily align your web site or Blog with this material and create a CD version."

Gift for YouIt's like paying yourself forward.  Do the work now, and reap lots of benefits later!

Want some help or advice on how to put together your portfolio?  The first 15 minutes are on me, just email me to schedule some time.

All my best to you and yours,

 

~Robin

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