Art Licensing: Classes to Get the Knowledge You Need

J'Net Smith

 

 

CLASSES NOW CLOSED, IF YOU MISSED THEM PLEASE CHECK J'NET'S WEBSITE FOR MORE CLASSES AND INFO.

There's a lot to learn about licensing your art. Now you can get access to J'Net Smith, the person who made Dilbert a household name:

The Manufacturing Mindset - Creating Artistic Collections Manufacturers Will Want to License! Date:   Wednesday, April 27th and Thursday, April 28th Time:  10:00 - 11:30 a.m. PT / 1:00 - 2:30 p.m. ET Price:  $60/USD (Can't make the live class? Pre-purchase the audio by April 5th for $60 and save $25.00) (Intermediate level. Scroll down for Beginner art licensing courses and one-to-one coaching) Art Licensing Insiders:  J'net Smith, All Art Licensing founder/owner, with Dana Grignano, former Art Acquisition and Licensing Manager from Current. Sound principles, proven techniques and current real life examples from the art licensing trenches that artists who are already make a living know. Learn from both the licensor (agent/property manager) and licensee (manufacturer/retailer) perspectives and MAKE THE SALE! Dive into the 'Manufacturer Mindset' like never before and step by step, learn to turn your art into the collections that manufacturers will look twice at and then license without compromising your integrity! The Manufacturer Mindset Topics will include: How and why they work the way they do Who and how manufacturers make art licensing decisions The BEST way to pitch presentations and portfolios The creative process and developing product Lines for manufacturers How to not let 'work for hire' agreements kill your art licensing career How to work with manufacturer's after the deal This course will also feature checklists and tips and will include time for your questions.

Entire Beginner Professional Creators' Licensing Class (PCLS) Series - Best Value! If you plan on taking all four PCLS classes below, get the best value by purchasing them all together! To learn what each class covers, please read description below) Date: Tuesday, May 17th, Wednesday May 18th and Thursday, May 19th Time: 10:00 - 11:30 a.m. PT / 1:00 - 2:30 p.m. ET Price: $100/USD (Beginner level. Scroll down for one-to-one art licensing coaching)

PCLS-1 and 2: Introduction to Art Licensing and Creating Collections, Presentations and Websites (Beginner Level) Date: Tuesday, May 17th Time: 10:00 - 11:30 a.m. PT / 1:00 - 2:30 p.m. ET Price: $60/USD (Beginner level. Scroll down for one-to-one art licensing coaching) J'net has updated the popular PCLS (Professional Creators' Licensing Series) courses! In PCLS-1, you'll learn about the art licensing industry and how it works. This introductory course covers the fundamentals and provides insights to help you determine where you fit into this business. J'net covers the art licensing process, timelines, today's artist requirements and challenges that are to be expected, as well as valuable information on retailers, the agent/artist relationship, and much more. In PCLS-2, you'll learn how to create collections and presentations that get your art noticed by manufacturers and retailers. This course covers how to develop your marketing strategy, define your target audience, research manufacturers, as well as the essentials for creating professional collections presentations, websites and much more.

PCLS-3: Art Licensing Sales Date: Wednesday, May 18th Time: 10 - 11:30 a.m. PT / 1:00 p.m. - 2:30 p.m. ET Price: $40/USD (Beginner level. Scroll down for one-to-one art licensing coaching) In the third class of this newly updated series, you'll learn successful sales strategies for approaching manufacturers and retailers with your artwork. This course covers everything from the sales process, finding your retail fit, and finalizing sales leads, to creating sales letters, communicating with manufacturers, selling yourself to a prospective agent and much more.

PCLS-4: Art Licensing Contracts and Negotiations Date: Thursday, May 19th Time: 10:00 - 11:30 a.m. PT / 1:00 p.m. - 2:30 p.m. ET Price: $40/USD (Beginner level. Scroll down for one-to-one art licensing coaching) In this final class of the four-course Professional Creators' Licensing Series, you'll learn how to negotiate and navigate the elusive licensing contract with confidence. Utilizing real life examples, J'net teaches the essential contract elements, average royalty rates and compensation issues, as well as negotiation technique, how to evaluate an offer and much more.

Entire PCLS Class Series - Best Value! If you plan on taking all four PCLS classes on art licensing, get the best value by purchasing them all together! Date: Tuesday, May 17th, Wednesday May 18th and Thursday, May 19th Time: 10:00 - 11:30 a.m. PT / 1:00 - 2:30 p.m. ET Price: $100/USD

Want more personal attention?

J'Net Smith

 Coaching with A.C.T.'s Art Licensing Mentor, Jeanette Smith

Jeanette Smith is the consummate art licensing coach-she is passionate about helping you achieve a level of success beyond imagining...she definitely knows how to do it! In just six short years, J'net turned Dilbert™ from a relatively unknown syndication-based comic strip into a 200 million dollar a year global brand. Then in 2000, J'net translated and expanded on her extensive experience to train, advise and license all types of creators. She has helped hundreds of artists, graphic designers, painters, photographers, authors, illustrators, design firms, fine artists, creative companies, non-profits and agents to maximize the power of their brands and talents.

Register now 

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COMING SOON! Ask J'net: Art Licensing for Fine Artists Q&A

If you want your questions answered first in this upcoming call, send an e-mail to Aletta@ArtistCareerTraining.com 

The 7 Step Cash Flow Cycle of Art Licensing

One of the keys to building an art business that lasts is cash flow. It takes money to make and market art. And then there is always a waiting period between when money leaves your bank account to pay the bills and when you get income from your efforts to pay yourself.
 
 "If you haven't licensed your art before, you may wonder how long it will take to make money. Of course, it can vary and each artist's experience will differ. But below I have outlined the 7 basic stages that will give an idea of what to expect:

1. Create the art. You or your agent show it to manufacturers.

2. Celebrate! Someone is interested! Contract negotiation starts.

3. Sign the contract. (Let's assume it is January) You will get some money now IF you get an advance. In my experience, that happens about 50% of the time.

4. Prepare the art. Make any requested changes or additions to your art and get everything to the manufacturer.

5. Now the manufacturer does their part. They need to make sure everything is formatted and ready. Product needs to be made. It is often 6-12 months between when you give them the art and when the art is on the products, in a store.

6. Product ships. The manufacturer ships the product with your art, say in January - it's now been 12 months since signing the deal.

7. Most companies pay quarterly - so you will be paid 4 times a year. At the end of the quarter, which would be March, they start to do royalty reports and generally have to have them in the mail within 30 days - so by April 30th. You should have your first royalty check by the first week in May.

"As you can see by this example, it can take some time to get the money flowing. Sometimes things move faster but I want you to prepare for this type of time line. If you understand it going into it, you are less likely to get frustrated and give up.

"Once you have things in the licensing pipeline, you start to get very excited at the end of each quarter and watch for the mail carrier!

"Some artists will buck this system and seem to become huge overnight. It is easy to become a little envious. One of my clients once told me that in her experience, it is the artists with slow and steady growththat do really well in the long run, many who are overnight successes lose their appeal to consumers just as fast."

- Article Source: http://EzineArticles.com/?expert=Tara_Reed

So slow and steady wins the race - but you have to start to win.

Learning Opportunities to Help Artist Make More Money

Thousands of Blogs tell you how to make a better living making art. It's great to have so much free information at your fingertips. Isn't more information what everyone wants? Yes and No.
 
Yes, as long as you can filter what you read for usefulness to you with a questions like these:

• Does the author have experience working with artists like you?
  
  
• If the advice is about painting, will it work for you as a sculptor?
  
  
• Will the information help you solve your art marketing issues?
  
  
• Will applying the information make it easier to run your art business?
  
  
• Will this advice leave more money in your pocket?

No, if you end up in overload - the gap between how much information you find and what it takes to turn it into useful knowledge.

One of my aims is to keep you from feeling overwhelmed and to simplify the business side of art. I don't have experience in every single nook and cranny of the art world. No one does. But I want to answer all of your questions. So I collaborate with art world insiders* with deep "niche" knowledge and experience working with artists.

License Your Art: How to Get Started

Over 7,000 brands and licenses showed up at last year's Licensing International Expo. The show attracts retailers who are here to find "The next hot property. The next big thing."

Licensing is a way of generating income from your art.

"Licensing art can sound like American Idol™ for art. Put your art on stage and become an overnight sensation! A road to riches, paved with glitz, glamour and lots of cash. When people first hear about licensing, they often hear about the rock stars of licensing. The people making millions that have become household names. Names like Thomas Kinkade, Mary Engelbreit, Debbie Mumm, Paul Brent, Susan Winget and the like.

"This is often what you hear, 'So-and-so's art is on thousands of products each year, selling millions of dollars in retail stores and the artist gets a percentage.' Well yippee! Who wouldn't want to do that?

"But how did those artists get there? There is a lot of work, dedication and persistence that gets you from learning about the industry to becoming a rock star of licensing. Here are three things I recommend artists just learning about licensing do, to decide if licensing their art will be a good fit for their art, their lifestyle and their goals.

1.    "Make sure you like the way the day-to-day job will be. Don't just throw on your rose colored glasses and create. Seeing the end goal is good but if you are unhappy with the way to get from zero to millions (or even thousands) you probably won't get there. Like any business, there are steps to take, things to do on a daily, monthly and yearly basis to move you towards your goal. Things like creating art collections, figuring out what manufacturers license art, contacting them (or finding an agent to do your sales and marketing side), etc.

2.    "Start to think about your art like an artist who licenses. Thinking like an artist who licenses their art is a shift for many people. Unlike creating art to sell in a gallery or commission work, you need groups, or collections, of art to license, not just single images. Think about products you see in stores with art on them, then consider the pieces a manufacturer needs to make it. Take paper party goods for example. The plate might have a central image and a coordinating border around the edge. The napkins have a repeat pattern. The cups have a solid color and bordered edge. Then you might see a few images used for invitations and decorations. So what does the artist provide to the manufacturer to achieve this party collection? What themes do you see over and over?

3.    "Make a plan and create at least a dozen collections to get started. Even if you want an agent, you need to show that you aren't a one-hit-wonder and that you can produce art for licensing again and again. Quality, quantity and speed are three keys to success in licensing. Another reason to create a dozen collections is that during this creation process, you will discover if you actually like thinking and creating like a licensed artist. It isn't for everyone and I believe that there are so many things you can do with art, why not pick something you love and are passionate about?

"When you have your dozen or so collections, start looking for an agent or showing your art to manufacturers. See what they say, listen and adapt."
~Tara Reed

Source: Published with Tara Reed's permission
http://EzineArticles.com/?expert=Tara_Reed



P.S. If you like learning on your own, check out these resources.

Licensing: Five Questions That Will Help You Decide If It Is a Fit

There are no get-rich-quick schemes in art. If there were, the myth of the starving artist would be history.

There are ways to multiply the income you make from the investment you make in your original art.

One way is licensing.

"Licensing" is a way of generating income from your art. Instead of selling originals or selling your designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. This percentage is called a royalty. By licensing your art, you have the potential to earn income on the same art piece or collection several times." Tara Reed. 

But make no mistake, it does add to your workload, so we want you to be well equipped before you decide to go this route.

Fanfare please! Tara Reed is now the A.C.T. Art Business Mentor for licensing.  Tara will be able to answer all of your questions about licensing your work in our upcoming TeleClasses. Tara is active in licensing so you will get the latest information and advice that works. After all, we want you to build an art business that lasts and helps you make a better living.

This week Tara gives you "Five Questions That Will Help You Decide If Art Licensing Might Be a Fit For You and Your Art"

"There are many ways to make money with art, licensing is just one. Licensing means that you chose to give manufacturers the right to put your art on their product in exchange for a royalty. You maintain the control and copyrights to your designs, and you can license the same art to several manufacturers at the same time. (Provided of course, that they make different products.) To help you decide if licensing might be a good fit for you, I have come up with five questions for you to think about. Be very honest in your answers so you don't waste your time learning about and pursuing something that doesn't fit your goals for your art, your way of working and your lifestyle.

1.  Do you love to create art?
2.  Would you enjoy seeing your art on products in stores? Maybe wrapping paper, dishes, posters, greeting cards, and more?
3.  Can you meet deadlines?
4.  Do you paint a variety of topics (holidays, seasons, trends) - or - do you have a well developed character or characters?
5.  Are you flexible with your art? If a manufacturer asks for changes (maybe colors, or images) will you be offended, or find out exactly what they need?

"If you answered 'Yes' to most of these questions, art licensing might just be for you. I know that when I started I got overwhelmed. There was so much to learn and think about. I wanted to know everything immediately. Sometimes I thought I couldn't do it. But I did and you can.

"Start by learning the basics. Decide what your goals are. Organize the structure of your business. Give yourself permission to relax and learn - the most important thing is to keep your creativity flowing and not become so stressed about what to do that you can't create!"

Article Source: http://EzineArticles.com/?expert=Tara_Reed

If you prefer learning on your own, check out these resources.



License Your Work to Make More Money from Your Originals

Showing original works of art or hand-made prints is a good way to make a living. If you can make enough work and market it well to the right audience, you can have a comfortable lifestyle.Want more? Giclees and limited editions add scope and variety. A great way to attract other viewers, if you can keep up with the demand and enjoy production.

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