Last week Aletta interviewed one of my favorite people on the planet: Photographer Connie Bransilver.
Connie made a very good point about the necessity of keeping our skills and equipment up-to-date: "Digital technology in cameras, lenses, computers -- hardware and software... change almost moment by moment, so to be a photographic artist today means keeping ahead of all the technology as well as creating a visually compelling and artful image."
Even if you're not a photographic artist or a digital artist, her point still applies to you. As a professional artist you are in business, and running your art business will require a computer, software and other gadgets. How do you know what to invest in and keep up-to-date?
What does "up-to-date" mean? It used to be that we could get along on one version of something for years. Software and hardware. Now, it's more like a year, or two max. You will need to adjust your budget to include more frequent purchases of computers, computer accessories, and software.
It's worth it, you'll save a lot of time and frustration. It will give you better (and faster) results. Important: Let your computer check every week for updates that fix bugs and security issues.
Do you have to run out and buy the most current version of everything you have or want? No. That gets expensive and isn't necessary. Think about what you use most. What is critical to running your art business and producing your art? Keep all that updated and current. The rest? As needed.
Your art, business, and computer skills need to be up-to-date also. Remember the story about the artist client of mine who spent three days (really) trying to print out address labels? Poor computer skills + outdated computer + old software = big waste of time and money. Money? Yes, waste of money. Your time is worth money. Either outsource the job to someone like me, or keep your skills sharp so you can get it done quickly and easily. Then get back to doing what you love: creating your art!
P.S. Want help figuring out what you need to invest in, and what can wait? You can have a complimentary 15-minute consultation (if you haven't already had one with me). Or, sign up for a 60-minute brainstorming session with me. Just $75 and worth every penny.