Watch the Video:




Listen to the Audios:

 

Aletta de Wal
Artist Advisor & Art Marketing Strategist

Listen
Download

 

 

 

 

 

Fabienne Bismuth
3-D Artist

Listen
Download 

 

 

 

 

Huguette May
2-D Artist

Listen
Download

 

 

 

Read Their Stories:


Aletta de Wal
Fabienne Bismuth
Huguette May

You will need Adobe Reader to view these files. Get it here, it's free.

 

 

 

 

 

 

 

« The Flip Side of the "Starving Artist" Myth - Part 4 | Main | The Flip Side of the "Starving Artist" Myth - Part 2 »
Monday
Aug192013

The Flip Side of the "Starving Artist" Myth - Part 3

 

So far we've flipped three myths about artists related to money and three more about lifestyle.

Now it's time to debunk three myths that artists sometimes buy into, about how to build an art career.


Myth #7: One Big Break Will Make an Art Career


Instant fame doesn't happen in any profession. All great feats are the result of many small acts. Art is no exception.

Don't believe the stories of unknown artists who catapult to celebrity style fame and fortune overnight. Behind the curtain of these "instant successes" you'll find astute business strategies and viral marketing strategies.

Those precocious child prodigies? Hard work, tenacity, perseverance, and preparedness by devoted parents create the illusion of children who came into the world as fully formed artists. These young artists may have talent, but few sustain their initial acclaim.

The Flip Side: You Build a Solid Foundation Brick by Brick to Create a Business That Lasts

Build a solid, successful and sustainable business one step at a time towards your future and you won't "crash and burn" at the first obstacle.

  • Decide what you want to achieve in your art career.
  • Write goals and action plans to make and market your art.
  • Develop a strong body of signature work and a desire to make your mark against all odds - and there will be odds.
  • Build an audience through exposure and nurture relationships until you achieve notoriety and sales.

What you want doesn't happen overnight, but you can make it happen brick by brick.


Myth #8: If You Just Do Your Art, Everything Else Will "Work Out"


Many artists would love to just be in the studio or outside creating. Art feeds your soul, but by itself won't feed your bank balance.

The belief that "everything else" will take care of itself is indeed a lovely fantasy. And it is only a fantasy.

The Flip Side: You are in Charge of Everything About Your Career

Your art is a "product." You make it, promote it, sell it, distribute it and handle customer service. You keep records, inventory, a mailing list, track income and expenses, manage cash flow, and pay your taxes.

In the beginning you do most everything. Later, you can hire people to handle the business side for you.
It's your money, your art career, and your business. You are still in charge.


Myth #9: Your Art Speaks for Itself


Artists who do not like to talk or write about their art insist that their work speaks for itself. If that were true, there would be no art critics, show catalogues, labels on museum walls, web sites, blogs or social media.

The Flip-side: You Speak for Your Art

It's true that you develop your own "visual language" through color, form, shapes and imagery.  It's also true that viewers may well make their own interpretations of your work. Aside from your art, people are interested in knowing more about the person who created it and in this, you are the expert.

Marketing is a series of conversations designed to build a bridge that connects you and your art with your audience. You start with a lot of careful observation and active listening to understand your audience. Then, you choose words and media that "speak" to your audience and clearly communicate to them. 

Think of marketing your art as the ultimate and actual reality show with you as the spokesperson.

I'll share and flip three more myths next week.

What do you say when other artists trot out these myths? Please post your here or on Facebook and Twitter.

 

Related Posts:

The Flip Side of the "Starving Artist" Myth - Part 1

The Flip Side of the "Starving Artist" Myth - Part 2

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>