Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

You will need Adobe Reader to view these files. Get it here, it's free.








« Motivation: You Get What You Focus On | Main | Technology: How to Get Great Images to Use in Your Portfolio (and other places) »

The Productive Artist: Be Strategic

Aletta is away meeting with clients in Toronto, so I snuck in to do the weekly tip and talk about something that's been on my mind lately.

Info on how to market your art abounds - you need only do a Google search to find a lot of advice and ideas.

JumpNoParachute-ImageBut then what?  Maybe you feel like you're drowning in information. Maybe you try this idea, or try that idea, and maybe it works but, more often than not, it probably doesn't because you're not really clear about what's right for you to do, right now at this point in your career. It feels like jumping off a cliff without a parachute.  You can end up spending far too much money in far too many places and not actually making much progress building your art business.

I used to know an artist like that. I watched her bounce from one art marketing product to the next. She worked hard for years and got absolutely no further along than when she started. Finally, she gave up on her art career.

It's not that my friend lacked information. Like the rest of us she had plenty of information, most of it good. What she lacked was an understanding of how to apply it in ways that made sense for her and her art. She refused, again and again, to invest in getting guidance and support, she argued with me that she "couldn't afford" it. But she could "afford" to keep buying books and recordings and bouncing from one product to the next doing things that were right for other artists, but not for her. She ended up working very hard doing the wrong things at the wrong time, and spending thousands more than she should have.

It does not have to happen that way! We are not just selling information products and services to help artists. You also get a bit of us each time. We stick around to make sure that you can use what you buy. Luckily, every day I have the provilege of helping fine artists grow and prosper. It's absolutely wonderful because what we offer at Artist Career Training really, truly WORKS.

How could it not?  When you have support and guidance from knowledgeable professionals you will make better decisions, you will save time, you will build a sustainable art business by doing things that make sense for YOU.  

Sure, building an art business takes an investment of time and money, but you don't have to do it all at once!  You work at it bit by bit knowing that what you are doing is helping you to build a fabulous, strong foundation for your art business. You'll feel the joy and thrill of succeeding, one step at a time. You'll see your art develop and your business grow.

We're here for you in many different ways to support you. You don't have to get to the edge of that cliff and jump with nothing more than an armful of books, tapes and recordings.  We're here to jump with you, if you want the help.

How do we do this?  We're a team at A.C.T. and we offer products and services tailored to what you need NOW to get your art business going or to keep it going better than ever.  We're real people who've been there, done that, and at this point in our lives are committed to helping you become successful by helping you understand all that info, decide what's right for you right now, and helping you make it happen in ways that are fun and cost-effective.

ParachuteJumpAletta de Wal, Artist Advisor is all about strategy and pathways. She inspires fine artists by working with them one-to-one and in groups, and by designing educational programs and products for practical independent study. Aletta works with artists to plan specific directions and designs custom pathways to get where they want to go. I can tell you from working with her personally that she's very very good at it and has helped me figure out what I need to do, along with what I need to stop wasting my time and money on.

What I do is all about tactics and action. I'm the go-to gal. I teach artists how to do websites, email broadcasts, newsletters, postcards, databases and lots more themselves, and I also do it for them. Once you know what you want to do, I'm the person who will help you actually get it done so you can get back to doing what you love: making your art!

But there's more. Like I said, we're a team. We're here for you.  And that includes Aletta de Wal, Robin Sagara (me), Patrice Federspiel, Bruce Haley, Margaret Danielak, Pat Fiorello, and Tara Reed. We're here to help you with knowledge and support on your path to success.

Together we'll help you not only learn what you need to know, we'll help you decide which are the right actions FOR YOU, right now, at this point in your life. Then we'll help you leverage it all to get and keep your career "rubber to the road" along the way. And that's unique in the art world.

It's up to YOU. Go slow, go fast. Be part of a structured program that supports and keeps you moving forward, or work on your own knowing we're here to help when you need it.

Sound good?  Got questions?  Want to know how this can work for YOU? Drop me a line: I'd love to hear from you!

Digital Arts Studio

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>