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Aletta de Wal
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Aletta de Wal
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« The Artist's Undefeated Attitude - 3 Ways to Get Your Mind Right | Main | Art Business: Strategy First, THEN Action »

The Productive Artist: How to Be More Productive Without a Magic Wand

© Patrice Federspiel 2009, dimensions: 30"Hx11"WPut your hand up if you want a steady flow of income from an adoring audience of collectors, and an agent who takes care of business, while you are in the studio making art. What's not to like about that picture of bliss?

I hear this from artists all the time and it pains me to have to tell them it's not going to happen overnight. There are no quick fixes and I know that this is not what they want to hear. If I were a fairy godmother with a magic wand, I would wave it to make this wish come true for every artist on the planet. (Actually, I do have a magic wand but alas life doesn't really work that way.)

I also hear from many established artists who create their own magic. They'll tell you that you have to create the art that thrills you and gives people something they feel is worth paying for. You also produce tangible results in your business and you never stop nurturing growth in your career.

Aletta's Magic Wand © 2013 AndrzejkoRead what A.C.T. Graduate Edd Cox has to say about being productive in art, business and career development:

"You develop a simple strategy and see if it works. You can learn as you go. Good results shape the structure as you grow:

  • I create the most magnificent works I can; exhibit in the best possible environment; obtain a financial return to do it again to support myself and my creative studio.
  • I try to stay focused with the business side of art. Doing commissions made me realize the importance of a contract to document how much I get paid. I accept credit cards in payment. ... and keep track of what I earned to pay taxes.
  • I use all my skills to earn a lifestyle. I now have a street level gallery and studio in a great location. I do all the jobs: I create, photograph, compute, market, sell, account, ship and sweep the sidewalk. I am working on developing a creative team so I can focus more on creating. One day I will be a skipper, with a brilliant crew sailing the exciting energy of the art world." (You can read the full interview here.)


Temple Garden - Kyoto 3 Oil/Canvas/Glass 60x42" 2008 © Photo Edd Cox

Now, make your dream art lifestyle into a reality.

You can do it.  

Believe in yourself, and in your self-made magic.



P.S. If you want to look like a magician and get a better return on all the time, money and energy you invest in your art business, join me and a group of committed artists to learn new "tricks" to marketing your art in the new teleclass series "9 Marketing Strategies to Get Exposure for Your Art." Classes start January 31st, 2013.


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"I help artists make a better living from their art and still have a life."
Aletta de Wal, Artist Advisor at Artist Career Training inspires fine artists to make a better living making art in any economy. Aletta works with part-time, emerging and full-time artists who are serious about a career in fine arts.  Aletta makes make art marketing easier and the business of art simpler. Equal parts artist, educator and entrepreneur, Aletta has worked with over 4000  artists in groups and 400 individually. Her clients say that she inspires them to do the work to be successful, provides the detail to take specific action and supports them through the ups and downs of life and art.

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