It's an old story told in just about every country in the world and the bible: The main character is always someone who maintains focus and a calm attitude even when others are freaking out in response to the latest crisis-du-jour.
It's a good attitude to have (the calm focused one, not the freaking out one), especially where technology is concerned.
Old News Flash: Technology = fast changes and lots of new choices. Like, every day. Before you rush off and continue to pour your time and money into it all, try this: Slow down and refocus. Your marketing efforts and your bank account will be much better for it, oh, and your stress level too.
Answer these questions and gain an extra edge of focus and clarity:
1. Does my marketing have a "signature style?" Do my printed materials, portfolio, website, blog, and social media pages have a design style that let's people know it's me?
2. Can people contact me easily and in more than one way? Is my contact info on everything? Do I check my messages/email daily and reply promptly?
3. Is my website and other online marketing organized so people can get to the info they want, fast? Does my website have clear navigation, complete information, and fabulous images of my work? Social media pages too?
4. Do I keep my online content fresh and current by updating it regularly? Am I adding new work and info to my website as it is completed? Keeping my Facebook page and other social media pages updated and fresh?
5. Are my computer skills helping or hurting me? Can I run my art business efficiently and get business tasks done quickly, or am I spending a lot of time struggling with my computer, software and trying to maneuver on the internet?
6. Is my computer helping or hurting me? Is it new enough to run the current versions of software? Am I using current versions of software? Is it's operating system up-to-date? Am I backing up all my data and files?
7. Overall, is everything I do to market my art making me look professional and my art desirable? What can I change or improve? Get a cup of your favorite beverage, sit down, and think about this, write down some ideas for 2012. Feel better?
If you want to read the inside story about an artist and juror who decided to slow down and refocus, and create 1250 watercolor images in the process, read this month's Featured Artist interview with Nola McConnan.
As always, I'm here for you. All my best to you and yours this holiday season!
P.S. If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It'll be published early next year. I've read it, it's fabulous, and will be ordering 10 copies for family and friends. Honest. It's not just one size fits all "how to" or cheerleaderish "self help." It will help you get reealllyy clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list, and get special goodies too!
Want to know exactly how we can help you set up your ongoing learning and get it all done? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start!