Dear Emerging Artist,
ArtsyShark and Artist Career Training have a common goal – to add more value to your life as a working artist. There’s a lot to learn but you don’t have to bite off more than you can chew. Thanks for reading this post about dispelling myths about artists and how to take control of your own career. To get more bite-sized tips and practical advice, please accept my invitation to subscribe to our ArtMatters! E-Zine.
Subscribe today and receive a free art marketing guide: "Eleven Tips for Success for Fine Artists" Digital Recording and 15-page PDF Presentation by Artist Advisor Aletta de Wal
Please note: This is a large file, so please make sure that your computer connection does not time out. If you are on an older system please go to a library or find a friend with a fast connection to download this file. The link does work!
Subscribe here:
You can apply our practical art marketing tips, business tools and resources to your art business right away.
In addition to the monthly ArtMatters! Editorial article, you will get weekly practical advice and notices about learning opportunities to help you make a living making art. You can also explore the Blog archives.
If you could ask a question about marketing and selling your art online and offline and get answers from an artists advisor who has worked with thousands of artists in all media all over the country, would you invest an hour of your time?
ArtsyShark and Artist Career Training want emerging artists to succeed. That’s why we did a special FREE Art Marketing Q & A on Wednesday, October 13th, 2010.
We collected questions, and Aletta de Wal answered the best ones.
- What suggestions you have for surviving - and thriving - in this economy?
- Is a written business plan a must for artists?
- Is there a good way to purge my studio of my old work and recoup expenses? How to encourage my collectors to buy more of my work?
- How should I price my art? Should I consider tiered pricing such as entry level prices for prints and small works up to higher pricing for richer prints/original works?
- I'd like advice about identifying my target market and how to reach them. Traditional business methods of defining your target market and ideal customer seems so bogus and "pie-in-the-sky." How does an artist come up with a reality-based, targeted approach to define these two important elements of marketing plan development?
- I have not approached any galleries as I am still assembling and creating the body of work that I want to present. How can I determine which gallery is the one most likely to want to promote my work? How do I decide which pieces are the best to present? Should I plan on approaching several galleries in different regional areas to see what the response might be or just start with one area and keep looking until I find one that will hang my paintings?
- I want to understand how self-marketing and selling (websites, blogs, etsy) play into the gallery space. If I submit to galleries, will they frown upon this type of self-promotion (and potential lost sales through channels like etsy and my own web site)? Do I need to choose one or the other?
- I find it hard to "own" my artistic ambitions and put my work into the world, especially in front of people I know already -- I'm afraid that they will dislike my work and judge me. I know this is an obstacle to success. Any strategies or advice?
- Is it best to invest in your own camera and take your own pictures for prints or have a professional photograph my work?
- I have been contacted by e mail re submitting my work to on line galleries. How can you judge the sites honesty and ability to promote the work?
- Where is the best place to have prints made?
- How much work do I need before I can start marketing? Is it a detriment to have a few different styles? Would you need 2 separate web sites to market properly and how would you market yourself as 2 different artists?
If you want to review the class, or missed it and want to order the recording for just $10.00. Click here.
This is an exceptionally low price, so please do the right thing and do not share the link. Instead. Let your friends know where they can get their own copy. By forwarding this link: http://tinyurl.com/GetArtsySharkQ-A
Sixty minutes could save you a ton of frustration and open up the tap to get the money flow going.
Welcome to Artist Career Training!
Aletta de Wal
Artist Advisor
Author of the forthcoming book “My Real Job is being an Artist: What Your Should Know Before You Quit Your Day Job (or Get One).”
Artist Career Training
650-917-1225 Pacific Time
Aletta@ArtistCareerTraining.com
P.S. If you like to learn on your own and know what you want to learn, please visit www.ArtBusinessLibrary.com. You will find books, recordings and e-books on every topic imaginable to help you make a better living making art.
If you prefer to learn with others by telephone, and discover what you need to learn, please explore this website www.ArtistCareerTraining.com for our group programs and one-to-one coaching services.