One-to-One Coaching
Make a wish list of what it would take for you to have the lifestyle you want as a professional artist. Full disclosure: we don't have a fairy godmother for art marketing, but we do have ways of making wishes into results. One-to-one coaching can help you focus so that you can take the right action. No sharing the air with other artists here. Just you and a skilled advisor looking at improving your situation.
You can use the time to work on specific art and business issues or build a plan for the next 6 to 12 months. You'll get what you need and keep your art career on track and moving forward.
If you are really committed to making progress NOW, ask about our popular Introductory You’re going to be amazed at the difference I can make in 3 hours. Most of my artists call back periodically for me to help them “get to the next level.” And there’s always a next level. It's just a few coins in the bucket when you consider how much money I help each of them make.
To help you get your career mvoing, I am offering a very special rate for this first experience in working with me along with documents and resources you can use to keep you going for at least 6 months.
"Aletta, first of all, thank you very much for the Jump Start package you prepared for me! You certainly do pack a lot of information into the presentation!" E.H. Mixed media Artist
I have found out recently what a real treasure Aletta is! And a bargain too! I have just completed our Jump Start Pkg. and I am so pleased with how it went. She is organized, efficient and very knowledgeable. She is also very well connected to other resources/people that I will use. I highly recommend her services and working with her has been a very pleasant and rewarding experience! Art Couple ( Painter & Marketer)
10 things I learned in just 15 minutes with Aletta, that I can use right away:
1. Can you put up a show together tomorrow? You should be able to have 2 shows (10 pieces minimum) ready to go at a moments notice.
2. Do you have work in a range of sizes? These are price points for a variety of buyers.
3. Put you portfolio in a binder, not a folder. This way things can't fall out. Cover the binder with your contact info and images.
4. What two specific galleries do you have in mind to get into?
5. Get your website up, if you can truly do it without spending too much time. If it take too much of your time hire someone. (6. If you must make a choice between business cards and postcards, choose postcards. They show your work better. Put several images on front and back.
7. Use JumpStart to start the process of having a art career coach. It is relatively inexpensive and will give you a wide range of understanding about where you are and where you need to be going.
8. Build up to 100 pieces of work.
9. Split time making and marketing. Use half your time making art and half your time doing your art business. They will cross-fertilize.
10. AFTER JumpStart, we will look at a business plan and a marketing plan.
And this was a free introduction to coaching services. Imagine what you can do in a paid session!
Aletta de Wal assists you to bring your ideas into a strong focus so that you can take the right action quickly.
With a successful track record of creating, producing and selling her own work, managing a studio-gallery and delivering entrepreneurial workshops, Aletta de Wal helps fine artists to make more money so that they can get back to making more art. And as an Artist Advisor she designs and develops the programs, services, and educational materials here. Work with her one-to-one to gain incredible traction on your art career.
Personal Consultations with Aletta: more info...
Coaching with A.C.T.'s Art Licensing Mentor, Jeanette Smith
Jeanette Smith is the consummate art licensing coach—she is passionate about helping you achieve a level of success beyond imagining...she definitely knows how to do it! In just six short years, J’net turned Dilbert™ from a relatively unknown syndication-based comic strip into a 200 million dollar a year global brand. Then in 2000, J’net translated and expanded on her extensive experience to train, advise and license all types of creators. She has helped hundreds of artists, graphic designers, painters, photographers, authors, illustrators, design firms, fine artists, creative companies, non-profits and agents to maximize the power of their brands and talents.
Coaching with J'net: more info...
Coaching with A.C.T.'s Art Business Mentor, Margaret Danielak on Representing Yourself and Your Work
Artist representative, Margaret Danielak understands your concerns and will help you achieve your goals. Margaret will give you the knowledge and confidence to sell your artwork—with or without traditional gallery representation.
Coaching with Margaret: more info...
Coaching with A.C.T.'s Art Business Mentor, Pat Fiorello on Money Matters
Artist Pat Fiorello brings a unique blend of both the business and art worlds. For 20 years she worked in the corporate world as a marketing and general management executive. She received her M.B.A. from the Harvard Business School and has been Vice President, Marketing for Coca-Cola and Nabisco. She left her “first” career to more fully pursue her passion for art and has been doing so successfully ever since. Pat is available to work with you individually on your Money Matters.
Coaching with Pat, more info...
All that business stuff you don't want to do, but need to. Help from Robin Sagara
"I'm the person who helps you get it done so you can get back to doing what you love: making your art! I'll work one-to-one with you on everything it takes to put your plans into action: websites, email broadcasts, newsletters, business cards/postcards, databases, administrative systems, and more. All integrated with your brand and goals."
Working with Robin, more info...
Coaching with A.C.T.'s Art Business Mentor, Alexandria Levin on Pricing Your Work
Alexandria Levin has exhibited her oil paintings in galleries, museums and cultural centers across the country since 1981, including ten solo shows. Her paintings are in private collections from Boston to Japan, as well as in the state of New Mexico’s Capitol Art Collection in Santa Fe. She has lectured on her art in the San Francisco Bay Area, Philadelphia and Tokyo, and was awarded major state grants from the California Arts Council and Massachusetts Arts Lottery Council, plus she has received various exhibition and purchase awards. Ms. Levin attended Massachusetts College of Art to study painting for two years and later returned to school at the San Francisco Art Institute where she received a BFA with honors in 1989.
Coaching with Alexandria: More info
If you want more independent study resources, please visit the Art Business Library to purchase other A.C.T. Art Business Tools: www.artbusinesslibrary.com/artist-money-matters.