Artist Career Training - Custom Art Business Workshops

Custom Workshops at Your Location:

Here is a listing of some of our most popular classes at this and other artist events across the USA. Got an event? Email: Aletta@artistcareertraining.com for info about how we can help you present these classes to your group or attendees:

	Creating Your Professional Portfolio Learn how to create and assemble the material to put together your own outstanding professional presentation portfolio in a manner that has been acclaimed by gallery dealers and arts writers nation-wide. You'll get step-by-step instructions. Examples include: cover letters, resume, artist's statement, press and reviews, visuals, inventory list and presentation of the portfolio. Create a compelling Professional Portfolio that will get noticed. This class is based on 75-item assessment tools, detailed checklists, samples and templates in the Artist Career Training WorkBook and CD, "Creating Your Professional Portfolio." Available now.
	Pricing Your Work To Sell Pricing is an artful science. Your prices must be consistent and appropriate for all audiences and art markets in which you show and sell your work. Gallery owners and collectors have a keen awareness of appropriate price ranges. It is your job as the creator of the work to be equally versed and able to set credible prices that will attract buyers. Learn how to consider your costs, client budgets and gallery services in the right pricing for your career accomplishments. This class is based on the Artist Career Training WorkBook and CD “Pricing Your Work to Sell.”
	Selling in Traditional and Alternative Venues "By selling your work in alternative venues, you reach a whole new audience for your work than if you are only represented by a traditional gallery. Art buyers are everywhere. . .they are not just the people who happen to walk into an art gallery. Moreover, many people find traditional art galleries too intimidating and appreciate acquiring artwork directly from the artist.” Wise words from Art Rep Margaret Danielak, in her book “A Gallery Without Walls”.
	Exposure = Success! Ambitious artists who want to make a better living know that they cannot wait for the art world to find them. There is no shortage of great new talent. Viewers are bombarded with more messages than ever. Attention spans are overloaded. Learn how to generate your own publicity to get media attention for your art, events and accomplishments. Create timely press releases and press kits that will open doors to new opportunities to show and sell your work online and on the ground. This class is based on the Artist Career Training Tips and CD “Exposure = Success.”
	Making a Living Making Art in a Tough Economy Take advantage of Aletta’s 12 years of working with artists nationwide to find out what it really takes to make it as an artist in any economy. Take charge of your career and step up to the competition. To sell your work, you have to become an entrepreneur. To survive, you also have to become a business manager. To thrive, you must learn how to fully take charge of your own career. Learn how to become a successful working artist now. This class is based on the Artist Career Training Tips and CD "Making a Living Making Art in a Tough Economy."
	Getting collectors Without Getting a Gallery Many artists want to sell directly so that they are not dependent on gallery representation to earn a living making art. Artists who have a healthy mailing list have a proven ability to gain exposure but still need that extra skill set in order to close a sale. Learn how to convert an interested viewer into a buyer and the secrets to guiding collectors to buy your art. This class is based on the Artist Career Training Tips and CD “Master Your Mailing List.”
	Artist Statement Clinic Art should speak for itself, but people may not have time to listen! To cut through the clutter, you need a descriptive statement that is simple and memorable. You only have one chance to create a great first impression. Remember that it’s a numbers game and learn how to make every word count. Move away from your fear and write a knockout statement that sums up your work! Supplementary Resource: Ariane Goodwin’s book “Writing the Artist Statement.”