One-to-One Consultations

Make a wish list of what it would take for you to have the lifestyle you want as a professional artist. Full disclosure: we don't have a fairy godmother for art marketing, but we do have ways of making wishes into results.

One-to-one consultations can help you focus so that you can take the right action. No sharing the air with other artists here. Just you and a skilled advisor looking at improving your situation.

To get your list started, here are some specific sessions that artists have found very useful:

Aletta de Wal assists you to bring your ideas into a strong focus so that you can take the right action quickly.

"Aletta de Wal is a hands on art professional who is amiable, knowledgeable and, most importantly, effective.
As Director and Artist Advisor at Artist Career Training, she is expert at finding the most useful resources for artists as they pursue their goal to make a better living making art. 
 Aletta is exceptionally knowledgeable about artists' careers and the methods and materials they use to create art.
I am a graduate of the Artist Career Training program, and now, featured speaker and member of the A.C.T. virtual faculty. I recommend both Aletta and her innovative instructional program highly, including her one-on-one consulting services, library, newsletter and tele-classes taught by nationally recognized art world experts.
Aletta teaches more than business skills to artists, she gives artists the confidence to move forward in their art careers, and become more successful .”

Margaret Danielak
Artist Representative
Margaret
DanielakArt

www.danielakart.comMargaret.danielak@gmail.com

Once you register, an advisor will contact you to schedule your appointments and an information packet will be sent to you. We customize our professional checklists and resources to help you plan, take action and monitor your results in a way that best suits you.

Each one-to-one consulation package includes:

  1. A Checklist or resources of the key steps to success
  2. Individual attention by telephone
  3. Unlimited e-mail in between sessions related to the topics covered
  4. Feedback on your materials and plans

 

Ask Aletta to call me to tell me more!

Register for a one-to-one consultation package:
Guests by Telephone: $395
Guests in Person: $500
Members & Grads by Telephone: $295
Members & Grads in Person: $395

Coaching by the Hour

For coaching by the hour, sign up below.

Ask Aletta to call me to tell me more!

Register for One hour Coaching Sessions with Aletta de Wal:
Guests by Telephone: $175 per hour
Guests in Person: $225 per hour
Members & Grads by Telephone: $145 per hour
Members & Grads in Person: $195 per hour

Please note: along with your JumpStart or Coaching Session, you may want us to spend additional time researching, analyzing and documenting specific items/actions.. Charge for that consultation time is at $100 per hour.


Descriptions of some of our most popular two-hour packages:

Focus Your Business Instincts to Suit the Rhythms of Your Art
Most artists have learned to adapt their habits to their familial world rather than align their talents with activities and people with whom they are compatible. Suppressing your natural abilities uses up your energy and reduces your effectiveness.

  • Harness your natural abilities and instincts to create productive work habits, with less stress and strain
  • Establish work habits for managing your time, budget and resources, without giving up your quality of life
  • Design an art career that feels natural and expands you abilities and energy

Communicate About Your Work and Career
Many artists are unprepared for the amount of talking and writing that goes with showing and selling your work. Create templates for all of your written and oral introductions of your work and career.

  • Design four clear communication tools used to connect your art with your audience - an Artist Statement, Gallery Resume, Press Bio, and a brief descriptive sentence
  • Develop memorable answers to questions like "What do you do?" and "What inspired you to make your current body of work?"
  • Create a slide presentation or your acceptance speech for an award - and everything in between

Develop Gallery Representation
If you want critical notice, commercial gallery representation must be part of your career strategy. Discover how to avoid costly submission mistakes, benefiting from documented experiences with gallery dealers.

  • Review your "preparation list" before you approach a gallery
  • Learn "what to do" once you are accepted by your first gallery as well as how to handle "rejection"
  • Evaluate all the details necessary to expand representation regionally or nationally

Produce Your 12-Month Art Marketing Plan
Your fine art marketing must keep pace with your goals in order to create a sustainable career, as you develop from emerging or mid-career artist to a productive, profitable artist. Be productive without being overwhelmed.

  • Document your artistic direction; determine your annual business goals and set a 12-month marketing calendar.
  • Answer the how, what, where, when, and why questions of promotion
  • Develop progressive review methods that determine the adjustments you need to make along the way

Create Your Professional Portfolio
Ninety percent of viewers never see your original work… make your portfolio as stunning as your art! Every ambitious artist needs a presentation portfolio, created with inspired attention to the "look and feel" of the artists work. Remember…portfolios are often flipped through casually before being returned or tossed.

  • Create impeccable written contents (cover letter, resume, artist's statement, press and reviews, inventory list)
  • Expose the value of your work with high quality images
  • Skillfully and impeccably present your credentials and your work in order to make an everlasting good impression.

Upgrade Your Art Exhibitions
Transform your art exhibitions from amateur quality to "professional class."

  • Reduce the excess hustle and bustle that wastes your time and money "before, during and after" exhibitions
  • Learn how to genuinely connect with your audience, develop your publicity, and professionally display your work in any venue
  • Discover how to boost attendance at your openings, ultimately increasing sales with less effort

Web Sites and General Administrative/Marketing Assistance:

Robin Sagara, A.C.T.'s behind-the-scenes wizard will be glad to assist. Your first 15 minutes is on us. If you would like more computer assistance, A.C.T. members enjoy significant discounts on Robin's already reasonable rates. For A.C.T. Members (anyone enrolled in A.C.T. One, 101, 201 or 301) general administrative and marketing help is $55/hr, web design $75/hr. For non-members, $85 for general help, $95 for web design. For a quote of more info, contact Robin weekdays at (310) 649-4434 Pacific Time or email Robin@ArtistCareerTraining.com.