“Pricing Your Art with Confidence”
with successful artist and author Alexandria Levin
Three Digital Recordings of this Info-Packed 3-Part TeleSeries plus a 25 page E-Book.
“Pricing Your Art - Overview” and “Pricing Your Art with Confidence"
- Part 1: "Math is Your Friend”
- Part 2: "Balancing Value and Price with the Market.”
Pricing artwork is both an art and a science. Art schools don’t include pricing in their classes. Many perpetuate the myth that pricing is a dirty business not suited to the temperaments of fine artists. Being an artist is a vocation. You work hard and put in the time. You have the right to make a decent living making art.
Forget the myth that real artists cannot do math. That’s another one of those stereotypes that claim creative people can’t handle the business side of art. It’s a lie. Artists use math all the time, just like we use carpentry and chemistry.
The E-Book and recordings of the A.C.T. TeleSeries “Pricing Your Art with Confidence” take the mystery out of pricing your work. Experienced artist Alexandria Levin helps you get smart about your pricing and gives you the low down on:
- Myths about pricing art in a slow art market
- Pricing “No-No’s” to avoid
- How to decide on a way of pricing that is right for you
- Pricing in a tough economy
- The key “hard costs” you must keep track of
- How the art market affects what you can ask for your work, regardless of the money you put into it
- How to manage your prices and when to raise them
- The importance of consistency
- How to include commissions in pricing
- Growing your business to grow your prices
A strong pricing structure gives you the confidence to ask for the price you deserve for your work. An aura of self-confidence attracts buyers as much as good art. Read more in the bonus article from Segil Fine Art: “How to see your Prices from the Collector’s Eye”
Audio Program with three digital recordings and 25 page E-Book: $29.95
Buy now.
Please note: After you purchase, download your materials right away. You will receive an email with links to do so. The sooner you start, the sooner your financial picture will change. Check your spam folder if you don't get the email right away. If it is not there, call Robin Sagara at 310-649-4434 for assistance.
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If you want more detail and ready-to-use worksheets, please see Alexandria's book "Pricing Your Work with Confidence"- a detailed guide to understanding and calculating the actual cost of creating your artwork.
"Pricing Your Work with Confidence"- is a 144 page soft cover book for artists about developing a solid pricing structure, using simple calculations to find to actual costs of creating and marketing your artwork. From beginner to professional, there is something for you to build your knowledge, your confidence and your self-respect. Develop or refine your pricing strategy:
• Create the basic financial records to keep for realistic pricing
• Assess your position in the art market so you can raise your game
• Learn how, why and when to raise your prices
• Create a consistent pricing structure that includes commissions and loyalty incentives
• Balance “hard costs” with your position in the art market
• Bust myths about pricing that are holding you back
Includes itemized lists and worksheets you can use right away.
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The A.C.T. E-Book and recording “Pricing Your Art to Sell” by Aletta de Wal is a companion guide that supplements (does not replace ) the information in “Pricing Your Art With Confidence”. Available here: http://www.artbusinesslibrary.com/pricing-your-art-to-sell/
Note:
These E-Books, recordings and book are not about wholesale and licensing, which is priced quite differently from pricing of originals for collectors and galleries. A.C.T. expert Michael Woodward has written extensively on that topic and is also available for consultation. Let him know Aletta sent you and he will take good care of you. http://www.artbusinesslibrary.com/act-art-business-tools/#michael
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Individual coaching
Aletta de Wal is available to work with you on any aspect of your art business. Alexandria Levin is available to work with you individually on your pricing strategy. There is no minimum time requirement (beyond 1 hour) and a coaching program can be customized to meet your specific needs. Register at the AC.T. Web site. http://www.artistcareertraining.com/one-to-one-coaching.