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Road Trip!:
The Learning & Product Expo: ART! in Pasadena, California
October 22-24, 2010 at the Pasadena Conference Center, 300 E. Green Street, Pasadena, CA 91101
Art Marketing 101 For Smart Artists: The 7 P's Of Marketing Your Art
Friday, October 22, 2010 9:00 AM - 12:00 PM Class Number: Fr129 Register
Avoiding the business side of art is like driving down unknown country roads in the dark without headlights: you don't know what your destination looks like. You might end up down the wrong road, or worse yet, run out of gas. If you want to attract more collectors, gallery dealers and museum curators, you must know how to market your art. It doesn't have to be hard, boring or expensive. You just need a system and you have to use it consistently. Imagine having a reliable vehicle for marketing your art, with high beams to focus on the best way to save you time, money and energy. Learn to navigate the seven stages in the journey. You will leave this class with a marketing map that will help you drive your business so that you have a better year than ever. Then all you have to do is steer.
Related e-books available at www.artbusinesslibrary.com/art-marketing.
The Artist Who Tells The Best Story Wins
Friday, October 22, 2010 1:00 PM - 4:00 PM Class Number: Fr272 Register
Your art doesn’t speak for itself – you do. At the heart of your marketing is a series of conversations designed to build a bridge between you, your art and your audience of art lovers and art professionals. The purpose of a persuasive presentation or conversation is to provide the audience with good reasons to look closely at your work, tells others about it and buy it. Learning to talk about your work to anyone, anytime, anywhere pays big dividends. On the list of people's greatest fears, public speaking has first place, while "death" is seventh. It only takes a few skills to start moving forward from fear into your comfort zone. You just need to know how to start, continue and end conversations. Learn how to plan what you want to say, say what you want your audience to hear and remember what you planned to say. The artist who tells the best story wins.
Related e-books available at www.artbusinesslibrary.com/art-marketing .
Multiple Sources of Art Income: Alternative Spaces, Galleries And Licensing
Friday, October 22, 2010 5:00 PM - 6:30 PM Class Number: Fr313 Register
It’s better to have your eggs in more than one basket if you want to make a good living as an artist. In this class you will learn the following:
- When you sell directly to collectors, you don’t have to share the commission with a gallery. You’ll reach people who find traditional art galleries too intimidating and who like to buy art directly from the artist. Gallery dealers love working with artists who have built a healthy mailing list and already have satisfied collectors as proof of the ability to make art that sells.
- When you get a gallery to represent you, you get an exhibit venue and help with all the marketing. You reach a qualified audience loyal to the gallery with trust in the dealer’s work and artists. In return, you pay a commission.
- If your work has wide appeal, you can become a household name and earn royalties by licensing your art to manufacturers.
You can choose one of these sources of income or all three. Find out what is involved so you can make the right choice.
Related e-books available at www.artbusinesslibrary.com/artist-money-matters.
Who Are You And What Is Your Art All About? Your Artist Statement And Audio-Logo
Saturday, October 23, 2010 9:00 AM - 12:00 PM Class Number: Sa129 Register
You only have one chance to create a great first impression. If you blow that chance, there are hundreds of other artists just waiting to step up and take your place at the front of the line. You need to pique interest right away and stimulate curiosity. Learn how to answer the question “What do you do?” (Hint: The answer is not, “I am an artist.”) You need an artist statement that is complete, concise and memorable. Learn how to create a 10 – 12 word introduction that leaves people wanting to know more. Learn how to write or improve your artist statement for your current body of work, making every word count; how to handle your fears; why some artist statements “shine and others whine”; and how to describe your art so that others are eager to enjoy your vision. You will learn what to include or exclude so that any art lover at any age can understand it. This class is based on reading thousands of bad artist statements, and editing a few hundred good ones.
Related e-books available at www.artbusinesslibrary.com/art-marketing.
The Goldilocks Pricing Method
Saturday, October 23, 2010 1:00 PM - 3:00 PM Class Number: Sa270 Register
Are you worried that your prices are “too high” or “too low”? Get your prices “just right” or you will be marketing like a character in a fairy tale. “Guessing,” “Rules of Thumb,” and “By-the-Inch” pricing can get you in trouble. Good pricing of your art is simply good business. Your prices must be consistent and appropriate for all audiences and art markets in which you show and sell your work. Gallery dealers and experienced collectors see enough art to have a built-in sense of an appropriate price. It is your job to be equally versed and to set credible prices that will attract buyers and representatives. Learn the mistakes to avoid; how to calculate your costs; how to set your prices; when to raise your prices; how to include gallery commissions; and how to handle requests for discounts. You will leave with a 10-factor formula that will give you the confidence to stand behind your prices and get paid what your art is worth.
Based on the E-Book and Recording “Pricing Your Work to Sell” and the softcover book “Pricing Your Work With Confidence.” Sold separately at www.artbusinesslibrary.com/artist-money-matters.
How To Build A Healthy Art Business That Leads To Sales: Nine Marketing Strategies To Get More Exposure For Your Art
Saturday, October 23, 2010 4:00 PM - 5:30 PM Class Number: Sa272 Register
You don’t get a fit body by going to the gym once in a while. You need willpower, an exercise program, many repetitions and the occasional tip from a qualified trainer. The same goes for keeping your art business in shape. Simplify the job of building your art business with nine marketing actions.
This workshop is based on the Artist Career Training mantra “Exposure = Success,” used and proven by an international online artist community of emerging, mid-career and established artists: http://www.artistcareertraining.com/featured-artists
Create A Great Marketing Packet, Not Just A Good One!
Sunday, October 24, 2010 9:00 AM - 12:00 PM Class Number: Su123 Register
Do you have powerful images of your body of work? Do you write enticing descriptions of your life as an artist? Do you showcase your art career accomplishments? Create a memorable professional marketing portfolio to stand out in a crowded art world. Get step-by-step instructions and see examples developed by a gallery dealer including: cover letters, resume, artist's statement, press and reviews, visuals, inventory list, and presentation of the portfolio. Gallery dealers and arts writers nationwide will acclaim your presentation and ask to meet you.
Based on 75 item assessment tool, detailed checklists, samples and templates in the Artist Career Training E-Book & Recording “Creating Your Professional Portfolio.” Sold separately at www.artbusinesslibrary.com/art-marketing
Bust That Starving Artist Myth (And 11 Others)
Sunday, October 24, 2010 1:00 PM - 2:30 PM Class Number: Su257 Register
You don’t have to suffer to be a true artist. Even the archetypal starving artist Vincent van Gogh wasn’t doing so badly. He came from a wealthy family of gallery dealers and worked in an important gallery for six years. The “starving artist” myth is just one of many false beliefs about how artists live and work. These persistent myths are deep-rooted in society but as artists we need to educate people because when people devalue the “real job” of being an artist, they also downgrade your art. Artists who shed these misconceptions release trapped creative energy. Attend this workshop and bust 12 common myths with the realities that successful working artists know to be true. Build a thriving career with a solid foundation based on four cornerstones about your career, your art business, art marketing and art sales.
Based on working with artists who don’t buy into these myths and make 6-figure incomes! www.artistcareertraining.com/art-business-overview
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