Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

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Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





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Build Your Art Business

Are you an artist who has built a business foundation and who now wants to build a marketing system to sell more art directly to buyers and through galleries locally and on-line?

"Since I started this course and made the commitment to take my art career seriously I sold my first limited edition print in about 4 years and just received an order for one of my totem animal drawings!
Just goes to show how the flow starts once you set an intention and follow through." GRS Wildlife artist.

"Gotta say I've accomplished more in the last week than I have in the prior six. Getting so organized my head is swelling! I redid my inventory spreadsheet to include photos of each work; did another spreadsheet for mailing list (it was just a word doc before). Finished the first lesson in its entirety already. Read a book on Edward Hopper. Attended a meeting of my local art association. Painted another 20x30 piece. Framed one painting. Designed (after researching it) a payment agreement for purchasing art on time by credit card. Designed and printed new business cards. And much more. Whew! Thanks for the kick in the pants, Aletta!" JG, Painter

Who is it for?

Artists who have built a business foundation and who now want to build a marketing system to sell more art directly to buyers and through galleries locally and on-line.

How does it work?

A 12-month program for building an audience for your art business. Includes discussion board with direct access to an artist advisor, downloadable learning package and audio files.

What will I learn?

You will learn how to make a living as a professional artist. You will assemble the 12 building blocks for a profitable art business, and develop your marketing blueprint to sell your work.

When can I start?


How long does it take?

You will receive one learning unit each month for 12 months. This is a one year commitment. You'll get the best results from consistent action over time, we recommend you complete each learning unit as you receive it. You can revisit the learning units any time. After 12 months, if you have not completed all of the units, you will have the option of transferring your membership to either continue to be part of the online artist community at $25 per month, or join the live mastermind group  "Develop Your Art Business."

Where do I get the learning unit and answers to any questions?

We send you links to the recording and PDF in the learning package.
You post your questions on Yahoo Groups and an Artist Advisor will answer them there. You can also access the information in archived discussions by member artists.

What does it cost?

$59.95 per unit

Are there any bonuses?

Signing Bonus: “Exposure = Success” PDF and audio-recording
(Retail Value $29.95)

What if I have other questions about my art business?

You can always call Aletta de Wal at 250-549-2615. The first 15 minutes is on us. We can arrange individual coaching at your convenience on any aspect of building your art business.

What's included?

Bonus: “Exposure = Success” PDF and audio-recording

Each learning unit includes an PDF workbook and recording. You get everything you need to build or re-invent your art business and create a satisfying professional art career. You actually work on your art business and art marketing guided by practical assignments, useful resources, and ready-to-use templates.

#1 - Build Your Art Business Foundation

#2 – Expand Your Signature Body of Work
#3 – Define Your Art Market and Build Relationships
#4 - Create Your Business and Legal Portfolio
#5 - Improve Your Artist Statement and Audio-Logo
#6 –Create Your Professional Portfolio
#7 – Create Your Marketing Blueprint
#8 - Create Your Promotional Materials
#9 – Expand Your Internet Presence
#10 – Market in Galleries, Museums and Alternative Venues
#11 - Generate Publicity and Media Attention
#12 –Convert Attention into Action

The learning units fit together and build on each other. At the end of the program, you will have business and marketing materials and systems that simplify and streamline the work showing and selling your work to local and regional buyers in person and on the Internet.

You also have the company of other artists in an exclusive Yahoo Groups that provides a meeting place 24/7/365 by e-mail where you can share business, marketing and technical successes and dialogue with artists throughout the continent.


As a member of the A.C.T. community  you will also receive:

Priority Scheduling
A.C.T.  members receive "first in line" priority scheduling for individual consultations with Aletta de Wal, with the added benefit of preferred rates.

Free Membership in the Art Business Library
Includes access to digitally recorded A.C.T. Tips-of-the-Week and all Library materials.

If you prefer learning on your own, please visit our Art Business Library at

If you would like a consultation with an advisor, please contact Aletta de Wal at 250-549-2615 Pacific Time or


Not sure if this program is for you? Use the links below to read about our other programs and services:

Are you an artist who has been making art for personal pleasure and who now wants to build a business foundation and sell your art locally?
Click here for the Start Your Art Business program info.



Are you an artist who has built a business foundation, mailing list and marketing system and who now wants to expand your audience by selling more art through art professionals locally, regionally and on-line? 
Click here for the Develop Your Art Business program info.


Are you an artist who has strong business and marketing systems, a solid client base, consistent sales, a regional and on-line presence, and who now wants expand your success by selling more art through art professionals nationally or internationally?
Click Here for the Master Your Art Business program info.

Artist Career Training provides you with sound, practical advice to help you avoid wasting your money re-inventing the wheel. The money you invest in your art business will more than repay itself in the quality of your life and the size of your bank account. Follow the program designed for your career stage and take full advantage of A.C.T.'s practical resources. We guarantee that you will see a positive difference in your art business and your life.

A.C.T. membership programs are ideal for artists who are willing to put some elbow grease into building a sustainable art business. We know that you have a limited amount of time to invest in building a better art business and lifestyle. We gather the resources, create the checklists, and share the wisdom of the art world with you. You add regular action and watch your art business grow.

When you work on your art marketing, it doesn't have to be hard, boring or expensive. It does take some cash. But you will need less of it when you add time and energy focused on the right things at the right time in the right place. Admittedly, easier said than done. 

 A.C.T. Individual Services

If you would prefer a one-to-one consultation with an advisor, please contact Aletta de Wal at 250-549-2615 Pacific Time or

Payment Info

  1. Forms of Payment: All products, programs and services must be pre-paid by credit or debit card.
  2. California Sales Tax: We are required by the California State Board of Equalization to collect 9.25% sales tax for internet orders when a product is shipped to an artist in California.
  3. Cancellation/ Refund Policy: Refunds require a written request and will be issued by check or credit card refund upon approval by the Artist Advisor, Artist Career Training. Your satisfaction is guaranteed, but we do charge a 10% refund/re-booking fee.
  4. Questions? Contact Robin Sagara weekdays at 310-480-6738 Pacific Time or email Please remember to put A.C.T. in the subject line so your message is not caught in our spam filters.