Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

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Master Your Art Business

Strengthen your business and marketing systems with a personal sounding board.


Who is it for?

Artists who want to add an advisor to their team to make sure that all of their business and marketing systems are functioning to produce the desired results.

How does it work?

This is a private one-to-one program for building your credibility, visibility and desirability with art professionals. You schedule a private 60 minute call with Aletta de Wal once every month to focus on what you are dealing with in your career at that time. You determine the agenda for each consultation.  Aletta will guide you on the best route to achieve your goals, resolve obstacles and take advantage of opportunities, with practical recommendations, people and resources. 

What will I learn?

You choose the areas you want to work on. We provide the guidance and resources. We work together on your art business and art marketing guided by practical assignments, useful resources, and an experienced artist advisor who has a wealth of ideas to help you move forward.

You will leverage your return on your investments of time, money and energy in showing and selling your work through galleries and museums to national and international buyers.

When can I start?


How long does it take?

This is a minimum 12-month commitment. You can stay in this program as long as you want to. You generate the agenda for each consultation so it is always relevant and in line with what you are trying to achieve.

Where do I get the learning and answers to any questions?

Aletta will support you every step of the way, answer your questions and direct you to specialists and resources to further your learning. 

What does it cost?

$250.00 per month.

What's included?

  • A monthly 60 minute private telephone consultation with Aletta de Wal (Retail value $295.00. You save $45.00)
  • Unlimited e-mails on questions related to your telephone consultation. (Retail Value $100 per hour. You pay nothing extra.)


As a member of the A.C.T. community  you will also receive:

Priority Scheduling
A.C.T.  members receive "first in line" priority scheduling for individual consultations with Aletta de Wal, with the added benefit of preferred rates.

Free Membership in the Art Business Library
Includes access to digitally recorded A.C.T. Tips-of-the-Week and all Library materials.

If you prefer learning on your own, please visit our Art Business Library.

If you would like a consultation with an advisor, please contact Aletta de Wal at 250-549-2615 Pacific Time or


Not sure if this program is for you? Use the links below to read about our other programs and services:

Are you an artist who has been making art for personal pleasure and who now wants to build a business foundation and sell your art locally?
Click here for the Start Your Art Business program info.


Are you an artist who has built a business foundation and who now wants to build a marketing system to sell more art directly to buyers and through galleries locally and on-line?
Click Here for the Build Your Art Business program info.


Are you an artist who has built a business foundation, mailing list and marketing system and who now wants to expand your audience by selling more art through art professionals locally, regionally and on-line? 
Click here for the Develop Your Art Business program info.

Artist Career Training provides you with sound, practical advice to help you avoid wasting your money re-inventing the wheel. The money you invest in your art business will more than repay itself in the quality of your life and the size of your bank account. Follow the program designed for your career stage and take full advantage of A.C.T.'s practical resources. We guarantee that you will see a positive difference in your art business and your life.

A.C.T. membership programs are ideal for artists who are willing to put some elbow grease into building a sustainable art business. We know that you have a limited amount of time to invest in building a better art business and lifestyle. We gather the resources, create the checklists, and share the wisdom of the art world with you. You add regular action and watch your art business grow.

When you work on your art marketing, it doesn't have to be hard, boring or expensive. It does take some cash. But you will need less of it when you add time and energy focused on the right things at the right time in the right place. Admittedly, easier said than done. 

 A.C.T. Individual Services

If you would prefer a one-to-one consultation with an advisor, please contact Aletta de Wal at 250-549-2615 Pacific Time or

Payment Info

  1. Forms of Payment: All products, programs and services must be pre-paid by credit or debit card.
  2. California Sales Tax: We are required by the California State Board of Equalization to collect 9.25% sales tax for internet orders when a product is shipped to an artist in California.
  3. Cancellation/ Refund Policy: Refunds require a written request and will be issued by check or credit card refund upon approval by the Artist Advisor, Artist Career Training. Your satisfaction is guaranteed, but we do charge a 10% refund/re-booking fee.
  4. Questions? Contact Robin Sagara weekdays at 310-480-6738 Pacific Time or email Please remember to put A.C.T. in the subject line so your message is not caught in our spam filters.