Watch the Video:

Listen to the Audios:


Aletta de Wal
Artist Advisor & Art Marketing Strategist







Fabienne Bismuth
3-D Artist






Huguette May
2-D Artist





Read Their Stories:

Aletta de Wal
Fabienne Bismuth
Huguette May

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Start Your Art Business

Create a signature body of work and build a solid foundation for your studio practice, art marketing and art business.

Who is it for?

Artists who make art for personal pleasure or as a second career and who now want to build a business foundation and show art for sale.

How will I learn?

You learn at your own pace in a 12-month home study program of downloadable learning package and audio files designed for setting up your art business.

What will I learn?

You will learn what to expect once you become a professional artist. You will create the 12 building blocks of a solid foundation for your art business, get ready to market, and price your work.

When can I start?


How long does it take?

You will receive one learning package each month for 12 months. We recommend you complete each learning unit as you receive it. You'll get the best results from consistent action over time. You can revisit the learning units any time. 

Where do I get the learning package?

We send you an email each month with links to the PDF learning package.

What does it cost?

$49.95 per unit

What if I have other questions about my art business?

Call Aletta de Wal at 250-549-2615. The first 15 minute call is on us. We can arrange individual coaching at your convenience on any aspect of starting your art business.

What's included?

Each learning package includes an PDF workbook and recording. You actually work on your art business foundations with practical assignments, useful resources, and ready-to-use templates. 

#1 – What it Takes to Make a Living Making Art
#2 – How to Create Your Signature Body of Work
#3 – How to Become a Professional Artist
#4 – How to Set Up Your Studio and Office
#5 – How to Organize Yourself for Business
#6 – How to Organize Your Finances and Copyright Your Art
#7 – What to Say About Yourself and Your Work
#8 – How to Get the Word Out about Your Art
#9 – How to Write Your Artist Statement & 10 Word Sentence
#10 – How to Show in Alternative Venues
#11 – How to Get Attention for Yourself and Your Work
#12 – How to Price Your Work

The learning units fit together and build on each other. At the end of the program, you will have an art business with the basic building blocks in place to make, show and sell your work directly to local buyers.

"Gotta say I've accomplished more in the last week than I have in the prior six. Getting so organized my head is swelling! I redid my inventory spreadsheet to include photos of each work; did another spreadsheet for mailing list (it was just a word doc before). Finished the first lesson in its entirety already. Read a book on Edward Hopper. Attended a meeting of my local art association. Painted another 20x30 piece. Framed one painting. Designed (after researching it) a payment agreement for purchasing art on time by credit card. Designed and printed new business cards. And much more. Whew! Thanks for the kick in the pants, Aletta!" JG, Painter

As a member of the A.C.T. community you will also receive:

Priority Scheduling
A.C.T.  members receive "first in line" priority scheduling for individual consultations with Aletta de Wal, with the added benefit of preferred rates.

Free Membership in the Art Business Library
Includes access to digitally recorded A.C.T. Tips-of-the-Week and all Library materials.

If you prefer learning on your own, please visit our Art Business Library.

If you would like a consultation with an advisor, please contact Aletta de Wal at 250-549-2615 Pacific Time or

Not sure if this program is for you? Use the links below to read about our other programs and services:

Are you an artist who has built a business foundation and who now wants to build a marketing system to sell more art directly to buyers and through galleries locally and on-line?
Click Here for the Build Your Art Business program info.


Are you an artist who has built a business foundation, mailing list and marketing system and who now wants to expand your audience by selling more art through art professionals locally, regionally and on-line? 
Click here for the Develop Your Art Business program info.


Are you an artist who has strong business and marketing systems, a solid client base, consistent sales, a regional and on-line presence, and who now wants to expand your success by selling more art through art professionals nationally or internationally?
Click Here for the Master Your Art Business program info.

Artist Career Training provides you with sound, practical advice to help you avoid wasting your money re-inventing the wheel. The money you invest in your art business will more than repay itself in the quality of your life and the size of your bank account. Follow the program designed for your career stage and take full advantage of A.C.T.'s practical resources. We guarantee that you will see a positive difference in your art business and your life.

A.C.T. membership programs are ideal for artists who are willing to put some elbow grease into building a sustainable art business. We know that you have a limited amount of time to invest in building a better art business and lifestyle. We gather the resources, create the checklists, and share the wisdom of the art world with you. You add regular action and watch your art business grow.

When you work on your art marketing, it doesn't have to be hard, boring or expensive. It does take some cash. But you will need less of it when you add time and energy focused on the right things at the right time in the right place. Admittedly, easier said than done. 

 A.C.T. Individual Services

If you would prefer a one-to-one consultation with an advisor, please contact Aletta de Wal at 250-549-2615 Pacific Time or

Payment Info

  1. Forms of Payment: All products, programs and services must be pre-paid by credit or debit card.
  2. Sales Tax: We are required by law to collect sales tax for internet orders when a product is shipped to an artist.
  3. Cancellation/ Refund Policy: Refunds require a written request and will be issued by check or credit card refund upon approval by the Artist Advisor, Artist Career Training. Your satisfaction is guaranteed, but we do charge a 10% refund/re-booking fee.
  4. Questions? Contact Robin Sagara weekdays at 310-480-6738 Pacific Time or email Please remember to put A.C.T. in the subject line so your message is not caught in our spam filters.